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Project Overview

The Moshtix mobile site is an easy-to-use mobile optimised site featuring event ticket delivery by mobile barcode. It is accessed by typing moshtix.com.au into any internet enabled handset giving ticket buyers the ability to not only browse events and purchase tickets, but have their purchased tickets scanned straight from their mobile when arriving at a venue - eliminating the need for paper tickets.
It has implemented PayPal purchasing capabilities allowing users to buy tickets securely using their PayPal account.
After ticket buyers purchase tickets to an event, they receive an SMS linking straight to their mobile barcode ticket

Organisation

News Ticketing - Moshtix

Team

Nathan Peles - lead developer
Lucia Ciccio - creative developer

Project Brief

The Moshtix mobile site integrates the latest innovative technologies and features that appeal to our youthful target demographic audience consisting of music loving 18 – 24 year olds that are switched onto the latest technology trends. The Moshtix mobile site allows this demographic to purchase tickets and attend the latest events with ease.
With its mobile barcode event ticket, integrated PayPal purchasing capabilities and secure booking credit card functionalities, transactions can be made completely paperless and cashless.
Other key mobile site features include:
- The integration of links to activate Google Maps that provides directions on how to get to particular venues.
- Sharing Moshtix events with friends through facebook and twitter
- Forwarding tickets to friends from your handset
- Automatic location detection allowing the filtering of events to those located in your state

The SMS that contains the link to the mobile barcode event ticket minimises the occurrence of scalping as it links a ticket to a phone and the account holder’s name and date of birth.

Project Innovation / Need

Moshtix is the first mainstream ticketing company in Australia to have event ticket delivery by barcode and to promote a cashless purchasing experience.
In April this year, Moshtix teamed up with EMI and PayPal to hold Australia’s first cashless concert featuring Tinie Tempah.
It’s a simple concept: fans use their mobile devices to access tickets to the show, pay using their PayPal account, then receive their ticket as a link via SMS which when clicked, displays a barcode on their smart phone which they then present at the event to gain entry - totally cashless and all via a mobile device.
The concept of the cashless concert is environmentally friendly, anti-scalping, safe and exclusive.

User Experience

To purchase tickets, users simply visit moshtix.com.au on an Internet enabled smart phone, search for their desired event, choose which category of tickets they would like (VIP admission, general admission etc.) then click through to pay for the tickets.
To pay for the tickets, users can either choose to enter their PayPal account details (accessible for some events), otherwise, they can securely enter their credit card details via Moshtix secure booking system.
Confirming ticket numbers, choosing payment type and entering payment details are all on the same mobile site page to ensure less clicks and more security.
At the end of the purchasing process, users have their mobile tickets SMS’d to them for easy access and stored in their Moshtix account, allowing the user to also access their tickets via the moshtix mobile or desktop site.
It is our aim that a consumer is able to purchase tickets on the moshtix mobile site with minimal page loads, refreshes and clicks.

Project Marketing

Because the Moshtix audience is technologically savvy, they organically visit moshtix on their mobile when they are on-the-go making it our job to ensure the site is user and mobile friendly.
Our involvement in Australia’s first cashless concert is a strong example of how we were able to market our mobile site to our target demographic – tickets could only be purchased on Moshtix’s mobile site.
There are social networking functionalities on the mobile site so users are able to share moshtix events on their Facebook and twitter pages. We’ve also allowed the ability for consumers to easily SMS information and tickets to one another.