Best New Service or Application
Winning a Mobile Award offers a distinct competitive differentiation between products and services to a maturing domestic market. It provides recognition of excellence for employees, investors, customers and partners from the Australia Mobile Industry. The Mobile Awards also offer a unique platform for businesses to reach out to a highly specialised audience through the Awards communication streams.
This category recognises the best new service or application on a mobile platform.
The most awesome way to catch taxis! Connect directly with the taxi driver who has the same app on his iPhone. See where he is on google maps and he can see you. Stay inside and watch as he drives over to pick you up. Free for drivers and free for passengers goCatch
As a primary sponsor of the Australian Open since 2002, KIA Motors was well-known amongst the competition’s nation-wide audiences, but needed to renew its brand if it was to return to the spotlight. KIA needed to both differentiate itself from competing brands in a highly-contested market, and stand out amongst other equally-established sponsors of the Open. To do this, SMG Red developed an Augmented Reality mobile application which would generate unprecedented buzz around KIA’s cars, by bringing them into the living rooms of thousands of Australians.
Everguide is the ever growing, never sleeping digital events guide to entertainment, music, the arts and culture that lives online and in your pocket. Whatever you’re into, whether it’s comedy, gallery exhibits, craft markets, community theatre or Motely Crue, Everguide has it covered wherever you are – Melbourne, Sydney, Adelaide, Brisbane or Perth. Everguide helps cut through the noise to quickly find what’s on in your city. Think of us as your mobile social manager, giving you the information you want, when and where you need it, along with the opportunity to share it with your social network.
OzTV is the best selling TV guide for iPhone/iPod and, recently, iPad too. Created by Melbourne based designer/developer duo Apps Perhaps, OzTV is designed to quickly show you what’s on while still providing a full TV Guide and taking advantage of the gestures and functionality provided by the iPhone/iPad.
With the release of the iPad and its portability, immediacy and enhanced native features, Yellow Pages® saw the opportunity to provide consumers with an innovative, fresh and convenient way to find and connect with Australian businesses. Launched in March 2011, the Yellow Pages® app successfully integrates print and digital advertising content, giving users an enriched search experience. Users can view search results via an interactive map allowing them to quickly see business locations, or via 'Ad View' which allows them to see content rich print ads and gives them the ability to compare different ads in a single view.
Pamela Anderson, one of the sexiest and most talked about women on the planet, has graced more magazine covers worldwide than any star in living memory. Generations of men have fantasised about her. Wake up with Pamela is an alarm clock with a difference. Every morning, Pamela's voice will rouse you from your sleep. Roll over and feast your eyes on the iPhone screen as the world famous curves of Pamela Anderson, wrapped in Agent Provocateur lingerie, appear from beneath the sheets. An early morning wake up call, Pamela delivers playful, sensual and flirtatious sweet nothings.
Ultra awesome mobile apps for your next event. The worlds best platform for iPhone, Android and HTML 5 apps for festivals, clubs, expos and more. 2 years in development and now available for use by your venue or event. Lemon & Lime are working with leading Australian festival organisers including * Parklife * Future Music * SummaDayze * Splendour in the Grass * WOMADelaide and our apps have been enjoyed many 100k's of downloads.
Appswiz has created the first online tool that allows businesses and individuals to design their own apps without any required programming or coding knowledge: The App Designer is a unique instrument based on predefined module templates. An easy to use drag & drop functionality allows everyone to design and customize their own apps in minutes. The innovative characteristics of the app designer are its usability, cost-effectiveness, short development time and individualization options.
In July 2011 domain.com.au released it's app for iPad to critical acclaim. This has attracted a huge volume of downloads, over 900 ratings with a 4.5 star rating on average. This is the premiere app for searching for property to buy, rent, or share.
In August 2011 Whereis® released its app for the iPhone® providing free voice-guided, turn-by-turn navigation to take users to their destination. The app also allows consumers to easily find addresses, businesses and places of interest in Australia and display them on a map. Once the user has found what they’re looking for they can find out more information and call the business, get directions and let the free navigation feature take them directly to that location.
2013 Mobile Awards
1 May - Entries open
ENTRIES OPEN NOW
22 July - Rush Entries
1 August - Entries CLOSE
19 August - Judging
29 August - Finalists announced
23 September - Voting closes
17 October - Awards Night
2013 Australian Mobile Awards - ENTER NOW
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