Best Audience Migration to Mobile Technology
Winning a Mobile Award offers a distinct competitive differentiation between products and services to a maturing domestic market. It provides recognition of excellence for employees, investors, customers and partners from the Australia Mobile Industry. The Mobile Awards also offer a unique platform for businesses to reach out to a highly specialised audience through the Awards communication streams.
This category recognises migration of an audience from a traditional media to a mobile platform.
Mobile Commerce in a Box is a turnkey solution to convert open source desktop websites into mobile fiendly websites. Merchants simply enter their website URL and some basic details into a purpose built website to convert it to an optimised for mobile version. When customers now visit that website on a mobile phone they get a mobile friendly site: better navigation, bigger images, improved shopping cart and purchasing experience. This leads to drastically reduced bounce rates and 'shopping cart abandonment' and ultimately increased sales thru mobile.
As Australia’s #1 jobs site, we’ve spent many years understanding jobseekers and the process of looking for new jobs. It’s a personal journey which can often be longer and harder than anticipated. We’ve seen significant increases in jobseekers using their mobiles to access SEEK so we sought to make the jobseeking journey easier and more accessible, by producing an iPhone app which would connect people to the newest jobs and allow them to apply on the go. With over 500,000 downloads since launch (3 months), we have made the jobseeking experience of many Australians that little bit easier.
realestateVIEW.com.au recognised the need for a suite of mobile apps to take the hard work out of the competitive buying and renting process. We kept the search experience simple and fast so property seekers could easily access the latest property listings, and combined this with innovations like the integration of relevant market data as well as a visited feature to allow property seekers to keep track of properties they have and haven't seen.
The official SBS Tour de France application provides a live mobile experience for the Tour de France, allowing in depth access of every aspect of the world's biggest and most exciting cycling road race.
realestate.com.au saw a 222% increase in mobile visits in the year to June 2012 and has had 1.2 million downloads of its iOS and Android apps. Custom-designed for people researching, viewing and sharing property on the go, the apps offer geo-location and interactive map-based searching across Australia’s most comprehensive property listings. They make it easy to bookmark favourite properties and plan ahead with an in-built inspection planner and in-app directions. realestate.com.au’s iOS app is consistently among iStore’s Top 10 Free Lifestyle Apps in Australia. The Android app has received 5 star reviews from 226 users to date.
The Grains Research and Development Corporation wanted an exciting new app that grain growers could take into the field to identify weeds. This app was intended to replace their popular ute guides for the field- cumbersome and unwieldy bound books. The app enables users to easily identify weeds in farming land, with all the information they need readily available in the palm of their hand. The new apps needed to be easy to use for farmers and offer helpful practical advice when no data connection was available.
ACP, Australia’s leading magazine publisher, recently launched Viewa, an evolution in publishing content. Designed to leverage the power of their editorial content, the augmented reality application immerses readers in rich multimedia content – all you need is your phone and a Viewa-enabled magazine.
The ground-breaking AirLink technology, developed in house by Fairfax Media, extends the print experience for readers by giving them additional video, photographic and editorial content through their iPhone. AirLink allows readers to see stories come to life across the different sections of the The Sydney Morning Herald and The Sun-Herald.
In 2012, Visual Jazz and Australia’s biggest music retailer JB Hi-Fi joined forces to build and launch Australia’s first digital music streaming service, JB Hi-Fi NOW. The new platform is a world-first music discovery engine that features innovative functionality, world class user experience and sophisticated design to bring Australians unlimited music like never before. More recently the JB Hi-Fi NOW service was extended into mobile application development, allowing users to take millions of songs with them, wherever they go.
Our challenge: Consolidate four different websites on different platforms across four countries into one single destination that caters for every user using any device. The end product is the new ZDNet.com, launched in July 2012 combining the resources of Australia, Asia, UK and US. The success of ZDNet.com is already apparent with a massive 64% increase in mobile daily visitors compared to four weeks prior to launch, and a 91% increase in daily page views over the same period. These increases show how the new platform is benefiting users and encouraging them to engage with more content and more frequently.
Challenge Targeting an increasingly mobile audience, Moshcam engaged Nomad to develop a mobile version of their music video offering through iPhone and iPad as well as a revenue channel through paid mobile content. Response Nomad developed a custom, robust solution connecting to Moshcam’s content delivery network, CRM, and iTunes in app purchasing. The app is also optimised for video streaming through Apple TV as a loungeroom extension. Results Featured app of the week in the app store. Downloads beyond expectations. The app forms a solid foundation for future growth beyond traditional music channels.
The recently released Telstra 24x7™ applications deliver a range of mobile engagement options to customers. The Telstra 24x7™ mobile apps are available on the iPhone, iPad, Android and Facebook, and provide further flexibility for customers to manage their products and services on the move. The Telstra 24x7™ mobile apps range provide a great set of features including usage monitoring, billing information, pre-paid recharge, a store locator and facilitation of social media support. For added convenience, customers can interact with their Telstra services using their My Account login or via the Telstra SIM card in their device.
Take the Olympic Games with you! The Foxtel LONDON 2012 App is your portable companion to the most extensive coverage of an Olympic Games ever seen in Australia. - Watch 8 dedicated channels whereever you are, available on wifi and 3G - Catch up in your own time on all Gold medal events - Watch all the action simultaneously on the 8 screen multi-view page - Browse "Must Watch" sessions for each day of the Games - Keep up to date with the latest results and medal table - Plan your viewing with the LONDON 2012 Channels Guide - Remote Record to your iQ or MyStar
2013 Mobile Awards
1 May - Entries open
ENTRIES OPEN NOW
22 July - Rush Entries
1 August - Entries CLOSE
19 August - Judging
29 August - Finalists announced
23 September - Voting closes
17 October - Awards Night
2013 Australian Mobile Awards - ENTER NOW
Household brands and digital agencies clean up at the 2012 Australian Mobile Awards
Friday, 31st of August: The biggest and best mobile brands and apps were revealed at the 2012 Australian Mobile Awards in Association with AIMIA.
To view Awards Night image gallery on Facebook click here.
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