Best Mobile Marketing Campaign
Winning a Mobile Award offers a distinct competitive differentiation between products and services to a maturing domestic market. It provides recognition of excellence for employees, investors, customers and partners from the Australia Mobile Industry. The Mobile Awards also offer a unique platform for businesses to reach out to a highly specialised audience through the Awards communication streams.
This category recognises campaigns that use elements such as competitions, promotions & messaging to engage customers on the mobile channel exclusively.
An integrated mobile, digital and offline campaign aimed to promote Bisolvon through the sickly winter months. The cough medicine brands’ campaign is focused on people sending Bisolvon branded virtual ‘get well’ cards to people feeling sick – deliverable via SMS, Email and Facebook. A promotion to win gift cards was used to encourage sends and help the campaign go viral… in a good way.
For the launch of Men In Black 3, we were tasked with helping consumers down the path to buying tickets, in a way only Mobile can. Research told us that location is particularly helpful to achieve cut-through and prompt cinema visits, so this ended playing a vital role in a solution that’s a category game-changer.
We created four mobile gaming challenges to showcase Intel Visibly Smart and educate customers through entertainment. Our aim was to let people experience a taste of the visual excitement that Intel brings to their lives, with Music, Gaming, Video and Design.
R.S. Challenge is a competitive 3D racing game for iOS created to promote both Renault's involvement in the Australian Grand Prix 2012, and the launch of the new Mégane R.S. 250 AGP Limited Edition. The game allows players to race around an exact replica of the Melbourne Albert Park F1 track in one of three editions of the award winning Mégane R.S. 250 Cup Trophée and features realistic physics and several play modes. The game was also built out on four PC-based simulator driving 'rigs' as part of a four day competition to promote it's launch at AGP 2012.
FANTA Playzone is an integrated campaign leveraging out of home, social media, multiplatform mobile games, location-based challenges, and real-time image recognition technology to deliver an engaging FANTA experience to a teen audience.
2013 Mobile Awards
1 May - Entries open
ENTRIES OPEN NOW
22 July - Rush Entries
1 August - Entries CLOSE
19 August - Judging
29 August - Finalists announced
23 September - Voting closes
17 October - Awards Night
2013 Australian Mobile Awards - ENTER NOW
Household brands and digital agencies clean up at the 2012 Australian Mobile Awards
Friday, 31st of August: The biggest and best mobile brands and apps were revealed at the 2012 Australian Mobile Awards in Association with AIMIA.
To view Awards Night image gallery on Facebook click here.
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