Best Use of Mobile Media in Advertising
Winning a Mobile Award offers a distinct competitive differentiation between products and services to a maturing domestic market. It provides recognition of excellence for employees, investors, customers and partners from the Australia Mobile Industry. The Mobile Awards also offer a unique platform for businesses to reach out to a highly specialised audience through the Awards communication streams.
This category recognises the best use of mobile media in advertising.
A mobile advertising campaign was created to market drink company Frucor Mizone ZoneLab. The ZoneLab concept involved pairing leading Australian musicians with an Olympic sports psychologist and four everyday athletes to create music that puts athletes in the zone when working out. Free music was available to consumers. The project included the creation of highly engaging HTML5 advertisement placed across m-sites and app publishers in the sports and music verticals. The campaign was designed to engage and interact with consumers on their mobile when they were out and about and more likely to purchase the product.
Mother’s Day is nearly always about last minute pressies. Instant Scratch-Its decided to create the perfect Mother’s Day gift solution, and Big Mobile found the perfect way to generate involvement and sales uplift.
ACP, Australia’s leading magazine publisher, recently launched Viewa, an evolution in publishing content. Designed to leverage the power of their editorial content, the augmented reality application immerses readers in rich multimedia content – all you need is your phone and a Viewa-enabled magazine.
Everybody loves a sequel! So to promote the theatrical release last November of the thriller Paranormal Activity 3, devised a memorable strategy that spoke to one of our greatest fears today: losing free-will of your own phone.
Our Nokia Lumia entry, a mobile advertising campaign using state of the art HTML5 rich media technology, is a truly unique and innovative campaign that has leveraged all the benefits that mobile advertising offers.
2013 Mobile Awards
1 May - Entries open
ENTRIES OPEN NOW
22 July - Rush Entries
1 August - Entries CLOSE
19 August - Judging
29 August - Finalists announced
23 September - Voting closes
17 October - Awards Night
2013 Australian Mobile Awards - ENTER NOW
Household brands and digital agencies clean up at the 2012 Australian Mobile Awards
Friday, 31st of August: The biggest and best mobile brands and apps were revealed at the 2012 Australian Mobile Awards in Association with AIMIA.
To view Awards Night image gallery on Facebook click here.
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