Winning a Mobile Award offers a distinct competitive differentiation between products and services to a maturing domestic market. It provides recognition of excellence for employees, investors, customers and partners from the Australia Mobile Industry. The Mobile Awards also offer a unique platform for businesses to reach out to a highly specialised audience through the Awards communication streams.
This category relates to applications that promote television and the digital living room.
The official SBS Tour de France application provides a live mobile experience for the Tour de France, allowing in depth access of every aspect of the world's biggest and most exciting cycling road race.
The SLiDE mobile app developed for Fox8 was the first mobile app specifically designed for a TV show in Australia. Its aim was to create multiple opportunities to continually market the show throughout the series, keeping the audience engaged until the next episode. The SLiDE app provided the user with exclusive content such as videos, quizzes, polls surrounding the show’s characters. Push notifications were used, notifying the user when new content was available. Overall, 17% of the total SLiDE TV audience downloaded the app and its innovation was recognised by iTunes who featured it in their ‘What’s Hot’ category.
ABC iview has established its position as Australia’s most popular on-demand or catch-up TV service(Nielsen’s Online Consumer Report February 2012). With 48% of online Australians aged 16+ having accessed iview, the ABC’s internet television service continues to reach Australians in record numbers, through innovative new ways. In June 2012, iview measured a new record of 9.1m program plays that month across all platforms, and extended its reach to millions of Australian mobile devices with the launch of ABC iview on iPhone and iPod Touch, with streaming made available for the first time over 3G connections.
The National Geographic Channel have built a community of viewers who aspire to be National Geographic photographers. The Nat Geo Snap app harnesses this desire giving users the chance to have their photography featured on-air on the three National Geographic Channel stations and viewed by other fans and contributors from within the app. Uniquely, users are alerted to photography challenges both from social media integrated into the app and on the three National Geographic Channel stations and are given the opportunity to contribute and shape weekly programming content.
We helped our client Vodafone become the hero sponsor of the first Australian series of The Amazing Race, by creating a smart phone app that allowed itchy-footed fans to run an Amazing Race of their very own. Using their smart phones, people collected and dropped virtual markers all over Australia, to earn points and redeem them for a heap of great prizes. Over 5,000 people spent a combined total of 21,779 hours, running their own Amazing Race over the five week period.
Take the Olympic Games with you! The Foxtel LONDON 2012 App is your portable companion to the most extensive coverage of an Olympic Games ever seen in Australia. - Watch 8 dedicated channels whereever you are, available on wifi and 3G - Catch up in your own time on all Gold medal events - Watch all the action simultaneously on the 8 screen multi-view page - Browse "Must Watch" sessions for each day of the Games - Keep up to date with the latest results and medal table - Plan your viewing with the LONDON 2012 Channels Guide - Remote Record to your iQ or MyStar
2013 Mobile Awards
1 May - Entries open
ENTRIES OPEN NOW
22 July - Rush Entries
1 August - Entries CLOSE
19 August - Judging
29 August - Finalists announced
23 September - Voting closes
17 October - Awards Night
2013 Australian Mobile Awards - ENTER NOW
Household brands and digital agencies clean up at the 2012 Australian Mobile Awards
Friday, 31st of August: The biggest and best mobile brands and apps were revealed at the 2012 Australian Mobile Awards in Association with AIMIA.
To view Awards Night image gallery on Facebook click here.
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