Best Mobile Expanded Service or Application
Winning a Mobile Award offers a distinct competitive differentiation between products and services to a maturing domestic market. It provides recognition of excellence for employees, investors, customers and partners from the Australia Mobile Industry. The Mobile Awards also offer a unique platform for businesses to reach out to a highly specialised audience through the Awards communication streams.
This category recognises the best expanded mobile service or application.
realestateVIEW.com.au recognised the need for a suite of mobile apps to take the hard work out of the competitive buying and renting process. We kept the search experience simple and fast so property seekers could easily access the latest property listings, and combined this with innovations like the integration of relevant market data as well as a visited feature to allow property seekers to keep track of properties they have and haven't seen.
Domain.com.au has built a comprehensive range of native mobile apps for Australia's property seekers. We have been first to market for property portals in providing a great range of mobile applications for searching properties on the go. Our range of apps includes: iphone,ipad,windows 7,android,and also a mobile site. In total these apps have been downloaded over 1 million times, with mobile contributed 40% of our overall traffic, and 35% of our total member sign up in June'12. With these figures, mobile has been an 'extension' of the Domain experience, with people using this in complimentary to the website.
The official SBS Tour de France application provides a live mobile experience for the Tour de France, allowing in depth access of every aspect of the world's biggest and most exciting cycling road race.
Do you really want to wait until you’re back in the office late afternoon to find out your construction team’s started building with the wrong plans for that mega million dollar project that YOU are managing?
ABC iview has established its position as Australia’s most popular on-demand or catch-up TV service(Nielsen’s Online Consumer Report February 2012). With 48% of online Australians aged 16+ having accessed iview, the ABC’s internet television service continues to reach Australians in record numbers, through innovative new ways. In June 2012, iview measured a new record of 9.1m program plays that month across all platforms, and extended its reach to millions of Australian mobile devices with the launch of ABC iview on iPhone and iPod Touch, with streaming made available for the first time over 3G connections.
As Australia’s #1 jobs site, we’ve spent many years understanding jobseekers and the process of looking for new jobs. It’s a personal journey which can often be longer and harder than anticipated. We’ve seen significant increases in jobseekers using their mobiles to access SEEK so we sought to make the jobseeking journey easier and more accessible, by producing an iPhone app which would connect people to the newest jobs and allow them to apply on the go. With over 500,000 downloads since launch (3 months), we have made the jobseeking experience of many Australians that little bit easier.
realestate.com.au’s universal app for iPad and iPhone makes house hunters very ‘appy! Custom-designed for people looking for, viewing and sharing property on the go, the app offers geo-location and interactive map-based searching across Australia’s most comprehensive property listings. It also makes it easy for buyers, sellers and renters to bookmark favourite properties and plan ahead with an in-built inspection planner and in-app directions. Consumers love this intuitive and engaging app which has had over 1.1 million downloads to date and is consistently among the Apple iStore’s Top 10 Free Lifestyle Apps in Australia.
In 2012, Visual Jazz and Australia’s biggest music retailer JB Hi-Fi joined forces to build and launch Australia’s first digital music streaming service, JB Hi-Fi NOW. The new platform is a world-first music discovery engine that features innovative functionality, world class user experience and sophisticated design to bring Australians unlimited music like never before. More recently the JB Hi-Fi NOW service was extended into mobile application development, allowing users to take millions of songs with them, wherever they go.
Challenge Targeting an increasingly mobile audience, Moshcam engaged Nomad to develop a mobile version of their music video offering through iPhone and iPad as well as a revenue channel through paid mobile content. Response Nomad developed a custom, robust solution connecting to Moshcam’s content delivery network, CRM, and iTunes in app purchasing. The app is also optimised for video streaming through Apple TV as a loungeroom extension. Results Featured app of the week in the app store. Downloads beyond expectations. The app forms a solid foundation for future growth beyond traditional music channels.
The recently released Telstra 24x7™ applications deliver a range of mobile engagement options to customers. The Telstra 24x7™ mobile apps are available on the iPhone, iPad, Android and Facebook, and provide further flexibility for customers to manage their products and services on the move. The Telstra 24x7™ mobile apps range provide a great set of features including usage monitoring, billing information, pre-paid recharge, a store locator and facilitation of social media support. For added convenience, customers can interact with their Telstra services using their My Account login or via the Telstra SIM card in their device.
2013 Mobile Awards
1 May - Entries open
ENTRIES OPEN NOW
22 July - Rush Entries
1 August - Entries CLOSE
19 August - Judging
29 August - Finalists announced
23 September - Voting closes
17 October - Awards Night
2013 Australian Mobile Awards - ENTER NOW
Household brands and digital agencies clean up at the 2012 Australian Mobile Awards
Friday, 31st of August: The biggest and best mobile brands and apps were revealed at the 2012 Australian Mobile Awards in Association with AIMIA.
To view Awards Night image gallery on Facebook click here.
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