Awards Entries
In Field Services
MLC Succession - MLC / iApps Pty Ltd
Succession was developed for MLC to assist financial planners specialising in personal succession advice to have an interactive and visually engaging conversation with clients. The application helps to identify the client's estate planning goals and objectives, and to facilitate and deliver solutions. The application is at practical completion, has been technically delivered, and is going through extended testing before full release.
Sales Force
MLC Succession - MLC / iApps Pty Ltd
Succession was developed for MLC to assist financial planners specialising in personal succession advice to have an interactive and visually engaging conversation with clients. The application helps to identify the client's estate planning goals and objectives, and to facilitate and deliver solutions. The application is at practical completion, has been technically delivered, and is going through extended testing before full release.
In Field Services
Surf Life Saving Australia - SLSA iRisk App - Surf Life Saving Australia / Alive Mobile
Surf Life Saving Australia iRisk App provides commercial risk management services to local government in mitigating coastal public safety risk. SLSA required a groundbreaking enterprise tool for this purpose that revolutionises this service. The iRisk app allows for the rapid collection of data and instant reporting, as well as validating and updating data contained in a database. This is the first app of its kind to be developed. As such they are part of Surf Life Saving Australia’s world leading approach to risk management and coastal public safety risk assessment services.
Best Mobile Marketing Campaign
Fanta Playzone - Coca-Cola South Pacific / Webling Interactive
FANTA Playzone is an integrated campaign leveraging out of home, social media, multiplatform mobile games, location-based challenges, and real-time image recognition technology to deliver an engaging FANTA experience to a teen audience.
Best Multi-Channel Integrated Marketing Campaign
InMobi - Nokia Lumia - Carat Australia / inMobi
Our Nokia Lumia entry, a mobile advertising campaign using state of the art HTML5 rich media technology, is a truly unique and innovative campaign that has leveraged all the benefits that mobile advertising offers.
Line of Business
Xero Touch - Xero
Xero Touch enables you to manage your business on the go – you can check the balances of your bank accounts as well as incoming and outgoing invoices through your smart phone. Invoicing on the run dramatically improves cashflow - simply create and send invoices right from the app. After a meeting with clients, enter the expense claim, snap a picture of the receipt and you’re done. At the end of the day you can relax with your finances under control - thanks to Xero Touch.
Financial Information & Tools
Xero Touch - Xero
Xero Touch enables you to manage your business on the go – you can check the balances of your bank accounts as well as incoming and outgoing invoices through your smart phone. Invoicing on the run dramatically improves cashflow - simply create and send invoices right from the app. After a meeting with clients, enter the expense claim, snap a picture of the receipt and you’re done. At the end of the day you can relax with your finances under control - thanks to Xero Touch.
Not For Profit
LegalAidSA - Legal Services Commission of South Australia
LegalAidSA is the free iOS app produced by the Legal Services Commission which puts community legal information at your fingertips 24/7. It is designed to assist the South Australian public on a wide range of legal issues such as divorce, workplace law, child support, vehicle accidents, going to court, guardianship and wills – as well as accessing further support from the Legal Services Commission.
Action & Adventure
R.S. Challenge - Renault Australia / Frosch Media & MobeSeek
R.S. Challenge is a competitive 3D racing game for iOS created to promote both Renault's involvement in the Australian Grand Prix 2012, and the launch of the new Mégane R.S. 250 AGP Limited Edition. The game allows players to race around an exact replica of the Melbourne Albert Park F1 track in one of three editions of the award winning Mégane R.S. 250 Cup Trophée and features realistic physics and several play modes. The game was also built out on four PC-based simulator driving 'rigs' as part of a four day competition to promote it's launch at AGP 2012.
Directories & guides
Everguide - Lifelounge
Everguide is the leading digital events guide covering music, entertainment, the arts and culture across Australia’s capital cities. Online and mobile, Everguide is your always-on event assistant, helping you plan, enjoy and share the anticipation and excitement around the entire event experience. Whatever you’re into, whether it’s comedy, gallery exhibits, craft markets, community theatre or Radiohead, Everguide has it covered. Everguide helps cut through the noise to quickly find what’s on in your city. From planning to attending and reliving choice events, Everguide’s news, reviews, interviews and photo galleries make sure you never miss a moment.
Fox Sports Local - Fox Sports / MNET GROUP
FOX SPORTS Local was conceived as the must-have app to help you discover the perfect venue to watch your team. FOXSPORTS also wanted to help users to connect and engage with other fans whilst accessing live scores and news while on the go. Developed in iOS and Windows Phone by Mnet Group and FOXSPORTS the applications have bought real utility to fans anxious to catch the big game
Applocation Australia - Applocation Pty Ltd
An app offering comprehensive information about all aspects of a move to Australia from the considerations up to point of departure (eg. personal effects packing and shipping, passports and visas) to what needs to be known before and immediately after arrival in Australia(eg. schooling options for children by state). The app allows specific tasks to be identified and calendarised and budgeted costs (in multiple currencies) to be established and monitored against actual spend.
Best use of Mobile in Marketing
Fanta Playzone - Coca-Cola South Pacific / Webling Interactive
Fanta Playzone is an integrated campaign leveraging out of home, social media, multiplatform mobile games, location-based challenges, and real-time image recognition technology to deliver awesome, engaging game experiences to a broad audience.
Retail & Shopping
Lexus Dealer iPad Application - Lexus Australia / The White Agency
How can Lexus dealers show their customers every vehicle combination available without having those vehicles present in their showroom? The Lexus iPad app revolutionises the sales process, equipping Lexus dealers with a handy tool that can help clinch that all-important sale. This app allows the dealer to easily display vehicle combinations to their customers right there in the showroom. This serves to optimise and streamline the Lexus experience, improving prospect engagement and ultimately increasing sales.
iOS
Foxtel LONDON 2012 Olympic Games App - Foxtel
Take the Olympic Games with you! The Foxtel LONDON 2012 App is your portable companion to the most extensive coverage of an Olympic Games ever seen in Australia. - Watch 8 dedicated channels whereever you are, available on wifi and 3G - Catch up in your own time on all Gold medal events - Watch all the action simultaneously on the 8 screen multi-view page - Browse "Must Watch" sessions for each day of the Games - Keep up to date with the latest results and medal table - Plan your viewing with the LONDON 2012 Channels Guide - Remote Record to your iQ or MyStar
Sport
Foxtel LONDON 2012 Olympic Games App - Foxtel
Take the Olympic Games with you! The Foxtel LONDON 2012 App is your portable companion to the most extensive coverage of an Olympic Games ever seen in Australia. - Watch 8 dedicated channels whereever you are, available on wifi and 3G - Catch up in your own time on all Gold medal events - Watch all the action simultaneously on the 8 screen multi-view page - Browse "Must Watch" sessions for each day of the Games - Keep up to date with the latest results and medal table - Plan your viewing with the LONDON 2012 Channels Guide - Remote Record to your iQ or MyStar
Best Audience Migration to Mobile Technology
Foxtel LONDON 2012 Olympic Games App - Foxtel
Take the Olympic Games with you! The Foxtel LONDON 2012 App is your portable companion to the most extensive coverage of an Olympic Games ever seen in Australia. - Watch 8 dedicated channels whereever you are, available on wifi and 3G - Catch up in your own time on all Gold medal events - Watch all the action simultaneously on the 8 screen multi-view page - Browse "Must Watch" sessions for each day of the Games - Keep up to date with the latest results and medal table - Plan your viewing with the LONDON 2012 Channels Guide - Remote Record to your iQ or MyStar
Best New Service or Application
Foxtel LONDON 2012 Olympic Games App - Foxtel
Take the Olympic Games with you! The Foxtel LONDON 2012 App is your portable companion to the most extensive coverage of an Olympic Games ever seen in Australia. - Watch 8 dedicated channels whereever you are, available on wifi and 3G - Catch up in your own time on all Gold medal events - Watch all the action simultaneously on the 8 screen multi-view page - Browse "Must Watch" sessions for each day of the Games - Keep up to date with the latest results and medal table - Plan your viewing with the LONDON 2012 Channels Guide - Remote Record to your iQ or MyStar
Television/Movies
Foxtel LONDON 2012 Olympic Games App - Foxtel
Take the Olympic Games with you! The Foxtel LONDON 2012 App is your portable companion to the most extensive coverage of an Olympic Games ever seen in Australia. - Watch 8 dedicated channels whereever you are, available on wifi and 3G - Catch up in your own time on all Gold medal events - Watch all the action simultaneously on the 8 screen multi-view page - Browse "Must Watch" sessions for each day of the Games - Keep up to date with the latest results and medal table - Plan your viewing with the LONDON 2012 Channels Guide - Remote Record to your iQ or MyStar
Line of Business
Roy Morgan Mobile Reactor - Roy Morgan / JMango
Roy Morgan Research is Australia’s best known and longest established market research and public opinion survey company. The company covers all aspects of market research information gathering whether by personal interviews, the telephone, self-administered or the Internet. The Roy Morgan Mobile Reactor was meant to be a way for the company to utilise the power of mobile, allowing respondents to respond in real time using an intuitive slider bar to public events such as political debates, giving a picture of public sentiment and approval/disapproval to certain topics.
iOS
Australia Post Mobile - Australia Post / Deloitte
Released in mid 2010, version 1 of the Australia Post universal iPhone and iPad app achieved over 600,000 downloads and demonstrated that there is significant appetite for customers to engage with Australia Post and self-serve via the mobile channel. The recently released Australia Post iPhone and iPad app version 2 is a significant upgrade for Australia Post, providing users with dramatically improved user experience and responsiveness, as well as introducing some innovative new features and services.
Utilities
Australia Post Mobile - Australia Post / Deloitte
Released in mid 2010, version 1 of the Australia Post universal iPhone and iPad app achieved over 600,000 downloads and demonstrated that there is significant appetite for customers to engage with Australia Post and self-serve via the mobile channel. The recently released Australia Post iPhone and iPad app version 2 is a significant upgrade for Australia Post, providing users with dramatically improved user experience and responsiveness, as well as introducing some innovative new features and services.
Sales Force
TSA Tablet Application - TSA Telco Group / JMango
TSA Telco Group is one of Australia’s largest national providers of outsourced sales and service support. An authorized dealer for Telstra, Australia’s largest telecommunications firm, TSA manages the telecom’s sales, directly interacting with Telstra’s potential and existing clients. JMango developed a fully integrated, modular sales force solution to address the needs of companies with large networks of off-site agents. This solution combines all the advantages of mobile with a powerful integrated back-end, providing managers an unparalleled view of the sales landscape, opening new opportunities for better management and increased productivity for agents on the field.
Flight Trackers
Qantas app for Windows Phone - Qantas Airways / Microsoft
The Qantas app for Windows Phone is the ultimate travel partner for your next journey.
Best Mobile Expanded Service or Application
ABC iview on iPhone with 3G - Australian Broadcasting Corporation
ABC iview has established its position as Australia’s most popular on-demand or catch-up TV service(Nielsen’s Online Consumer Report February 2012). With 48% of online Australians aged 16+ having accessed iview, the ABC’s internet television service continues to reach Australians in record numbers, through innovative new ways. In June 2012, iview measured a new record of 9.1m program plays that month across all platforms, and extended its reach to millions of Australian mobile devices with the launch of ABC iview on iPhone and iPod Touch, with streaming made available for the first time over 3G connections.
Television/Movies
ABC iview on iPhone with 3G - Australian Broadcasting Corporation
ABC iview has established its position as Australia’s most popular on-demand or catch-up TV service(Nielsen’s Online Consumer Report February 2012). With 48% of online Australians aged 16+ having accessed iview, the ABC’s internet television service continues to reach Australians in record numbers, through innovative new ways. In June 2012, iview measured a new record of 9.1m program plays that month across all platforms, and extended its reach to millions of Australian mobile devices with the launch of ABC iview on iPhone and iPod Touch, with streaming made available for the first time over 3G connections.
Utilities
Telstra 24x7™ - Telstra
The recently released Telstra 24x7™ applications deliver a range of mobile engagement options to customers. The Telstra 24x7™ mobile apps are available on the iPhone, iPad, Android and Facebook, and provide further flexibility for customers to manage their products and services on the move. The Telstra 24x7™ mobile apps range provide a great set of features including usage monitoring, billing information, pre-paid recharge, a store locator and facilitation of social media support. For added convenience, customers can interact with their Telstra services using their My Account login or via the Telstra SIM card in their device.
Travel Guides
Experience the Highs - iPad App - Armidale Dumaresq Council / David Waugh Design
New England High Country in New South Wales, Australia, offers visitors a truly evocative and unique experience. The city of Armidale and the towns of Guyra, Uralla and Walcha share a rich history and stunning natural environment. This app showcases the region's spectacular waterfalls, gorges and world-heritage national parks in interactive 360 degree panoramas, video, fullscreen images and offers location information via Google maps. Additional information on the region is available, in app, from the Visitors Guide that provides links to attractions, tours and accommodation in the region.
Food & Drink
The World’s Most Curious Bottle - Pernod Ricard New Zealand (Brancott Estate) / Webling Interactive
The World’s Most Curious Bottle app brought 14 unique interactive brand experiences to consumers, all triggered from the Brancott Estate wine bottle via Augmented Reality. From useful wine and food-matching tips, AR-based 3D exploration of the beautiful Brancott Vineyard, puzzle games, music toys, tasting notes and virtual encounters with New Zealand's spectacular scenery and wildlife – the app surrounded users with fun, innovative, engaging experiences.
Government Services
CFA FireReady - Country Fire Authority / GRIDSTONE Pty Ltd
Victoria's Country Fire Authority required an application to make the monitoring of emergencies more accessible and interactive for the public. They also wanted the local community to be able to share media and events with the CFA in the hopes of delivering more informative incident responses. The result is a mobile emergency solution had to work across all major smartphone platforms, that empowers users to receive crucial updates quickly and more efficiently than ever thought possible. It also allows people to communicate and share vital incident details with CFA HQ and Volunteers.
Best Mobile Marketing Campaign
Intel Visibly Smart - OMD / Snakk Media
We created four mobile gaming challenges to showcase Intel Visibly Smart and educate customers through entertainment. Our aim was to let people experience a taste of the visual excitement that Intel brings to their lives, with Music, Gaming, Video and Design.
Television/Movies
The Amazing Race Game - Vodafone - Vodafone / Tongue
We helped our client Vodafone become the hero sponsor of the first Australian series of The Amazing Race, by creating a smart phone app that allowed itchy-footed fans to run an Amazing Race of their very own. Using their smart phones, people collected and dropped virtual markers all over Australia, to earn points and redeem them for a heap of great prizes. Over 5,000 people spent a combined total of 21,779 hours, running their own Amazing Race over the five week period.
Best Audience Migration to Mobile Technology
Telstra 24x7™ - Telstra
The recently released Telstra 24x7™ applications deliver a range of mobile engagement options to customers. The Telstra 24x7™ mobile apps are available on the iPhone, iPad, Android and Facebook, and provide further flexibility for customers to manage their products and services on the move. The Telstra 24x7™ mobile apps range provide a great set of features including usage monitoring, billing information, pre-paid recharge, a store locator and facilitation of social media support. For added convenience, customers can interact with their Telstra services using their My Account login or via the Telstra SIM card in their device.
Best Mobile Expanded Service or Application
Telstra 24x7™ - Telstra
The recently released Telstra 24x7™ applications deliver a range of mobile engagement options to customers. The Telstra 24x7™ mobile apps are available on the iPhone, iPad, Android and Facebook, and provide further flexibility for customers to manage their products and services on the move. The Telstra 24x7™ mobile apps range provide a great set of features including usage monitoring, billing information, pre-paid recharge, a store locator and facilitation of social media support. For added convenience, customers can interact with their Telstra services using their My Account login or via the Telstra SIM card in their device.
Productivity Apps
Telstra 24x7™ - Telstra
The recently released Telstra 24x7™ applications deliver a range of mobile engagement options to customers. The Telstra 24x7™ mobile apps are available on the iPhone, iPad, Android and Facebook, and provide further flexibility for customers to manage their products and services on the move. The Telstra 24x7™ mobile apps range provide a great set of features including usage monitoring, billing information, pre-paid recharge, a store locator and facilitation of social media support. For added convenience, customers can interact with their Telstra services using their My Account login or via the Telstra SIM card in their device.
Web
Telstra 24x7™ - Telstra
The recently released Telstra 24x7™ applications deliver a range of mobile engagement options to customers. The Telstra 24x7™ mobile apps are available on the iPhone, iPad, Android and Facebook, and provide further flexibility for customers to manage their products and services on the move. The Telstra 24x7™ mobile apps range provide a great set of features including usage monitoring, billing information, pre-paid recharge, a store locator and facilitation of social media support. For added convenience, customers can interact with their Telstra services using their My Account login or via the Telstra SIM card in their device.
Android
Telstra 24x7™ - Telstra
The recently released Telstra 24x7™ applications deliver a range of mobile engagement options to customers. The Telstra 24x7™ mobile apps are available on the iPhone, iPad, Android and Facebook, and provide further flexibility for customers to manage their products and services on the move. The Telstra 24x7™ mobile apps range provide a great set of features including usage monitoring, billing information, pre-paid recharge, a store locator and facilitation of social media support. For added convenience, customers can interact with their Telstra services using their My Account login or via the Telstra SIM card in their device.
iOS
Telstra 24x7™ - Telstra
The recently released Telstra 24x7™ applications deliver a range of mobile engagement options to customers. The Telstra 24x7™ mobile apps are available on the iPhone, iPad, Android and Facebook, and provide further flexibility for customers to manage their products and services on the move. The Telstra 24x7™ mobile apps range provide a great set of features including usage monitoring, billing information, pre-paid recharge, a store locator and facilitation of social media support. For added convenience, customers can interact with their Telstra services using their My Account login or via the Telstra SIM card in their device.
Best New Service or Application
Telstra 24x7™ - Telstra
The recently released Telstra 24x7™ applications deliver a range of mobile engagement options to customers. The Telstra 24x7™ mobile apps are available on the iPhone, iPad, Android and Facebook, and provide further flexibility for customers to manage their products and services on the move. The Telstra 24x7™ mobile apps range provide a great set of features including usage monitoring, billing information, pre-paid recharge, a store locator and facilitation of social media support. For added convenience, customers can interact with their Telstra services using their My Account login or via the Telstra SIM card in their device.
FANGO - Yahoo!7
It is now estimated that 60 percent of prime-time TV viewers are simultaneously using other devices while TV shows are airing, sharing their attention between TV and the multitude of gadgets that consume the living-room . These statistics created an opportunity for Yahoo!7 to produce a social forum for TV fans to connect and engage with one another. Yahoo!7 created FANGO a free social TV application which allows Australians to chat with other passionate fans and enhance their live TV experience by voting in live polls.
Mobile Payments
St.George Banking Group - Pay to Mobile - St.George Banking Group
Pay to Mobile is a new way to make a payment to another person using Mobile Banking on any Smartphone. All you need is the mobile phone number of the person you are paying and all they need is an Australian bank account to retrieve the funds. It's a fast, secure and convenient way to halve a restaurant bill, or pay money to friends on the go. You don't need to know the BSB and account number details of the person you are paying, and the recipient will receive an SMS containing instructions on how to collect their money.
Performances
Stereosonic Mobile Website - Totem Onelove / Social House Media
Mobile Web App for music festival Stereosonic. An easy and fun to use mobile website that the fans can go to and save as a web app on their iPhone or Android device. The website has been customised to fit the mobile browser so that if an iPhone user goes to the site they will be promoted to save the site as a web app to their home screen.
Weather
Oz Weather - Ajnaware Pty Ltd
All the essential Australian weather information you need in the palm of your hand - presented quickly, clearly and elegantly.
Best New Service or Application
Postcards - Australia Post / Amnesia Razorfish
As part of its business strategy to the “Future Ready”, our client Australia Post needed an app that would bring an offline service online. It also needed to connect the brand with the opportunity in a meaningful way. With that in mind, Amnesia Razorfish created Postcards. Postcards is an app that allows people to take a photo, make it into a postcard and arrange to send it via their iPhone. The recipient is delivered a hard-copy, bespoke and beautiful postcard in the mail several days later. The app is the first of its kind launched by a postal service.
Utilities
Postcards - Australia Post / Amnesia Razorfish
As part of its business strategy to the “Future Ready”, our client Australia Post needed an app that would bring an offline service online. It also needed to connect the brand with the opportunity in a meaningful way. With that in mind, Amnesia Razorfish created Postcards. Postcards is an app that allows people to take a photo, make it into a postcard and arrange to send it via their iPhone. The recipient is delivered a hard-copy, bespoke and beautiful postcard in the mail several days later. The app is the first of its kind launched by a postal service.
Best use of Mobile in Marketing
Vegemite Olympics App - Kraft Foods - JWT/AppCast (STW Group) - JWT (Melb.) / AppCast
As part of a wider Vegemite campaign for the Olympics, JWT proposed a fun and engaging Mobile App solution for Australian lovers of both sport and Vegemite. As most of the London Games sports action was in the early hours of the morning an App was built that would act as a branded alarm clock for people to wake up with a phone call from either Dave Hughes or Laurie Lawrence telling them to get up and support a particular event.
Best New Service or Application
Commbank Kaching - Commonwealth Bank
This application is the first of its kind in the world and is transforming the way people can pay one another in Australia. It is truly a cash displacement, as consumers will no longer need their physical wallet to go shopping. Our competitors do not have a product like this despite the demand from their customers.
Retail & Shopping
Beat the Q - Beat the Q Pty Ltd
No longer do you need to queue up at your favourite café; No longer do you require cash in your pocket; and No longer do you need to stamp or scan your loyalty card. Beat the Q provides an integrated mobile Pre-ordering, Payment and Loyalty platform enabling you to order your coffee on the go.
Financial Information & Tools
Westpac Banking for iPad - Westpac Banking Corporation
"A great app Westpac, what banking should be like!!" Our goal? Create a simple and enjoyable tablet banking experience. The result? Australia's most innovative iPad banking app, offering customers a revolutionary new way to interact with their finances. By involving customers from initial research through to final implementation we have created a highly innovative and desirable experience. Customers are validating the innovation & simplicity in their feedback: "The perfect app! Simple and intuitive." "Has made my banking experience so much simpler" "This is the best banking app I have seen on the app store"
Best New Service or Application
Westpac Banking for iPad - Westpac Banking Corporation
"A great app Westpac, what banking should be like!!" Our goal? Create a simple and enjoyable tablet banking experience. The result? Australia's most innovative iPad banking app, offering customers a revolutionary new way to interact with their finances. By involving customers from initial research through to final implementation we have created a highly innovative and desirable experience. Customers are validating the innovation & simplicity in their feedback: "The perfect app! Simple and intuitive." "Has made my banking experience so much simpler" "This is the best banking app I have seen on the app store"
Best Tablet
Westpac Banking for iPad - Westpac Banking Corporation
"A great app Westpac, what banking should be like!!" Our goal? Create a simple and enjoyable tablet banking experience. The result? Australia's most innovative iPad banking app, offering customers a revolutionary new way to interact with their finances. By involving customers from initial research through to final implementation we have created a highly innovative and desirable experience. Customers are validating the innovation & simplicity in their feedback: "The perfect app! Simple and intuitive." "Has made my banking experience so much simpler" "This is the best banking app I have seen on the app store"
iOS
Westpac Banking for iPad - Westpac Banking Corporation
"A great app Westpac, what banking should be like!!" Our goal? Create a simple and enjoyable tablet banking experience. The result? Australia's most innovative iPad banking app, offering customers a revolutionary new way to interact with their finances. By involving customers from initial research through to final implementation we have created a highly innovative and desirable experience. Customers are validating the innovation & simplicity in their feedback: "The perfect app! Simple and intuitive." "Has made my banking experience so much simpler" "This is the best banking app I have seen on the app store"
Financial Information & Tools
Kaching - Commonwealth Bank - The Commonwealth Bank / The Commonwealth Bank
Commbank Kaching is a revolutionary iPhone app that will change mobile payments forever. Now you can pay anyone using their mobile, email or Facebook account, and make contact-less payments at PayPass terminals, all from your iPhone or Android device.
Racing, Sports & Simulation
R.S. Challenge - Renault Australia / Frosch Media & MobeSeek
R.S. Challenge is a competitive 3D racing game for iOS created to promote both Renault's involvement in the Australian Grand Prix 2012, and the launch of the new Mégane R.S. 250 AGP Limited Edition. The game allows players to race around an exact replica of the Melbourne Albert Park F1 track in one of three editions of the award winning Mégane R.S. 250 Cup Trophée and features realistic physics and several play modes. The game was also built out on four PC-based simulator driving 'rigs' as part of a four day competition to promote it's launch at AGP 2012.
Arcade
R.S. Challenge - Renault Australia / Frosch Media & MobeSeek
R.S. Challenge is a competitive 3D racing game for iOS created to promote both Renault's involvement in the Australian Grand Prix 2012, and the launch of the new Mégane R.S. 250 AGP Limited Edition. The game allows players to race around an exact replica of the Melbourne Albert Park F1 track in one of three editions of the award winning Mégane R.S. 250 Cup Trophée and features realistic physics and several play modes. The game was also built out on four PC-based simulator driving 'rigs' as part of a four day competition to promote it's launch at AGP 2012.
Best Mobile Marketing Campaign
R.S. Challenge - Renault Australia / Frosch Media & MobeSeek
R.S. Challenge is a competitive 3D racing game for iOS created to promote both Renault's involvement in the Australian Grand Prix 2012, and the launch of the new Mégane R.S. 250 AGP Limited Edition. The game allows players to race around an exact replica of the Melbourne Albert Park F1 track in one of three editions of the award winning Mégane R.S. 250 Cup Trophée and features realistic physics and several play modes. The game was also built out on four PC-based simulator driving 'rigs' as part of a four day competition to promote it's launch at AGP 2012.
Best use of Mobile in Marketing
R.S. Challenge - Renault Australia / Frosch Media & MobeSeek
R.S. Challenge is a competitive 3D racing game for iOS created to promote both Renault's involvement in the Australian Grand Prix 2012, and the launch of the new Mégane R.S. 250 AGP Limited Edition. The game allows players to race around an exact replica of the Melbourne Albert Park F1 track in one of three editions of the award winning Mégane R.S. 250 Cup Trophée and features realistic physics and several play modes. The game was also built out on four PC-based simulator driving 'rigs' as part of a four day competition to promote it's launch at AGP 2012.
Sport
R.S. Challenge - Renault Australia / Frosch Media & MobeSeek
R.S. Challenge is a competitive 3D racing game for iOS created to promote both Renault's involvement in the Australian Grand Prix 2012, and the launch of the new Mégane R.S. 250 AGP Limited Edition. The game allows players to race around an exact replica of the Melbourne Albert Park F1 track in one of three editions of the award winning Mégane R.S. 250 Cup Trophée and features realistic physics and several play modes. The game was also built out on four PC-based simulator driving 'rigs' as part of a four day competition to promote it's launch at AGP 2012.
Best New Service or Application
Korowa Anglican Girls' School Mobile Website - Korowa Anglican Girls' School / Brightlabs
Brightlabs were approached by Korowa Anglican Girl's School to implement a mobile version of their award-winning website. The mobile site incorporates the branding, functionality, and excitement of their full site in a pocket-sized format. The mobile website seamlessly transfers Korowa’s branding, imagery and school-slogan ‘I can, I will’ to inspire and lead users on a journey through the school in an engaging online format.
Viewa - Mocom / Visual Jazz Isobar
ACP, Australia’s leading magazine publisher, recently launched Viewa, an evolution in publishing content. Designed to leverage the power of their editorial content, the augmented reality application immerses readers in rich multimedia content – all you need is your phone and a Viewa-enabled magazine.
Best Audience Migration to Mobile Technology
Viewa - Mocom / Visual Jazz Isobar
ACP, Australia’s leading magazine publisher, recently launched Viewa, an evolution in publishing content. Designed to leverage the power of their editorial content, the augmented reality application immerses readers in rich multimedia content – all you need is your phone and a Viewa-enabled magazine.
Best Use of Mobile Media in Advertising
Viewa - Mocom / Visual Jazz Isobar
ACP, Australia’s leading magazine publisher, recently launched Viewa, an evolution in publishing content. Designed to leverage the power of their editorial content, the augmented reality application immerses readers in rich multimedia content – all you need is your phone and a Viewa-enabled magazine.
News
Viewa - Mocom / Visual Jazz Isobar
ACP, Australia’s leading magazine publisher, recently launched Viewa, an evolution in publishing content. Designed to leverage the power of their editorial content, the augmented reality application immerses readers in rich multimedia content – all you need is your phone and a Viewa-enabled magazine.
Best Audience Migration to Mobile Technology
Moshcam iPad/iPhone app - Moshcam / Nomad
Challenge Targeting an increasingly mobile audience, Moshcam engaged Nomad to develop a mobile version of their music video offering through iPhone and iPad as well as a revenue channel through paid mobile content. Response Nomad developed a custom, robust solution connecting to Moshcam’s content delivery network, CRM, and iTunes in app purchasing. The app is also optimised for video streaming through Apple TV as a loungeroom extension. Results Featured app of the week in the app store. Downloads beyond expectations. The app forms a solid foundation for future growth beyond traditional music channels.
Best Mobile Expanded Service or Application
Moshcam iPad/iPhone app - Moshcam / Nomad
Challenge Targeting an increasingly mobile audience, Moshcam engaged Nomad to develop a mobile version of their music video offering through iPhone and iPad as well as a revenue channel through paid mobile content. Response Nomad developed a custom, robust solution connecting to Moshcam’s content delivery network, CRM, and iTunes in app purchasing. The app is also optimised for video streaming through Apple TV as a loungeroom extension. Results Featured app of the week in the app store. Downloads beyond expectations. The app forms a solid foundation for future growth beyond traditional music channels.
iOS
Moshcam iPad/iPhone app - Moshcam / Nomad
Challenge Targeting an increasingly mobile audience, Moshcam engaged Nomad to develop a mobile version of their music video offering through iPhone and iPad as well as a revenue channel through paid mobile content. Response Nomad developed a custom, robust solution connecting to Moshcam’s content delivery network, CRM, and iTunes in app purchasing. The app is also optimised for video streaming through Apple TV as a loungeroom extension. Results Featured app of the week in the app store. Downloads beyond expectations. The app forms a solid foundation for future growth beyond traditional music channels.
Music
Moshcam iPad/iPhone app - Moshcam / Nomad
Challenge Targeting an increasingly mobile audience, Moshcam engaged Nomad to develop a mobile version of their music video offering through iPhone and iPad as well as a revenue channel through paid mobile content. Response Nomad developed a custom, robust solution connecting to Moshcam’s content delivery network, CRM, and iTunes in app purchasing. The app is also optimised for video streaming through Apple TV as a loungeroom extension. Results Featured app of the week in the app store. Downloads beyond expectations. The app forms a solid foundation for future growth beyond traditional music channels.
News
SMH & The Age Apps for iPad v2.0 - Fairfax Media
The launch of Version 2.0 of the SMH and The Age apps for iPad marks the first major update of the online publications which were launched to critical acclaim in May 2011. This new version of the app enhances user experience and introduces new features which will continue to engage and delight the customer. The launch of v2.0 saw more downloads in 14 days (to the end of June) than in the full month of v1 launch.
Sales Force
FieldStorm - Bell George Pty Ltd
FieldStorm™ is the cloud application designed for mobile business professionals to give them all the tools they need to manage clients and staff in the field from their iPhone and iPad. Built on the world’s leading cloud computing platform, force.com, FieldStorm™ makes business mobile, improving efficiency, automating workflow processes, improving customer satisfaction, as well as tracking and monitoring workforce performance. The FieldStorm™ app can easily be customised to suit each organisation or specific industries mobile workflow processes.
Cooking
Beef Essentials iPhone app - Meat and Livestock Australia / Reactive
MLA wanted to help consumers cook better beef, every time. They identified a gap between beef products and cooking knowledge among its customers- particularly the younger, tech savvy generation and they wanted to bridge the gap using technology the audience uses at their fingertips.
Best Mobile Expanded Service or Application
JB Hi-Fi NOW - JB Hi-Fi / Visual Jazz Isobar
In 2012, Visual Jazz and Australia’s biggest music retailer JB Hi-Fi joined forces to build and launch Australia’s first digital music streaming service, JB Hi-Fi NOW. The new platform is a world-first music discovery engine that features innovative functionality, world class user experience and sophisticated design to bring Australians unlimited music like never before. More recently the JB Hi-Fi NOW service was extended into mobile application development, allowing users to take millions of songs with them, wherever they go.
Medical
Medibank Symptom Checker - Medibank Private / Visual Jazz Isobar
To take a leadership role in the competitive Health Insurance mobile market, Medibank needed to deliver increased value for members, additional service for customers, and fill in gaps across digital initiatives.
Best Audience Migration to Mobile Technology
JB Hi-Fi NOW - JB Hi-Fi / Visual Jazz Isobar
In 2012, Visual Jazz and Australia’s biggest music retailer JB Hi-Fi joined forces to build and launch Australia’s first digital music streaming service, JB Hi-Fi NOW. The new platform is a world-first music discovery engine that features innovative functionality, world class user experience and sophisticated design to bring Australians unlimited music like never before. More recently the JB Hi-Fi NOW service was extended into mobile application development, allowing users to take millions of songs with them, wherever they go.
Best New Service or Application
JB Hi-Fi NOW - JB Hi-Fi / Visual Jazz Isobar
In 2012, Visual Jazz and Australia’s biggest music retailer JB Hi-Fi joined forces to build and launch Australia’s first digital music streaming service, JB Hi-Fi NOW. The new platform is a world-first music discovery engine that features innovative functionality, world class user experience and sophisticated design to bring Australians unlimited music like never before. More recently the JB Hi-Fi NOW service was extended into mobile application development, allowing users to take millions of songs with them, wherever they go.
Music
JB Hi-Fi NOW - JB Hi-Fi / Visual Jazz Isobar
In 2012, Visual Jazz and Australia’s biggest music retailer JB Hi-Fi joined forces to build and launch Australia’s first digital music streaming service, JB Hi-Fi NOW. The new platform is a world-first music discovery engine that features innovative functionality, world class user experience and sophisticated design to bring Australians unlimited music like never before. More recently the JB Hi-Fi NOW service was extended into mobile application development, allowing users to take millions of songs with them, wherever they go.
Education & Family
Good Glen and the Bad Eggs for NSW Food Authority - NSW Food Authority / Apparent
Eggs are good for you. But some eggs can turn bad, fast. Do you know how to tell the difference between a good and a bad egg? According to the NSW Food Authority, many people don’t. Which is bad news when you consider the health implications. That’s why they charged Apparent with the challenge of developing a way to communicate this simple safety message in a way that was both informative and entertaining.
Nutrition
8700 for NSW Food Authority - NSW Food Authority / Apparent
Australians are in the grip of an obesity epidemic. To drive awareness of this public health issue and give people the knowledge to make better food choices, the NSW Government has made the inclusion of kilojoule (kJ) content mandatory on the menu boards of larger fast food restaurants. Apparent created a rich mobile app to share this knowledge: o Ideal figure calculator/Personalised profile o 4,000 Fast Foods search o Balance/Burn calculator o Calorie/kJ Convertor o Healthy choices resources The app gives NSW residents the power to make informed fast food choices.
Best New Service or Application
realcommercial.com.au iPhone App - REA Group
realcommercial.com.au launched Australia’s first dedicated commercial property iPhone app on 10 July 2012. The free app fulfills a gap in the market and allows people to research offices, retail spaces, warehouses and land for sale and lease. It also enables commercial property seekers to find commercial properties on the market around them using their iPhone’s GPS location, a valuable tool for those out and about researching potential business locations. With a 5 star user rating, the app has been ranked one of the App Store’s top 20 free business apps since launch.
Best Mobile Expanded Service or Application
realestate.com.au universal iPhone and iPad app - REA Group
realestate.com.au’s universal app for iPad and iPhone makes house hunters very ‘appy! Custom-designed for people looking for, viewing and sharing property on the go, the app offers geo-location and interactive map-based searching across Australia’s most comprehensive property listings. It also makes it easy for buyers, sellers and renters to bookmark favourite properties and plan ahead with an in-built inspection planner and in-app directions. Consumers love this intuitive and engaging app which has had over 1.1 million downloads to date and is consistently among the Apple iStore’s Top 10 Free Lifestyle Apps in Australia.
Best Audience Migration to Mobile Technology
realestate.com.au mobile apps - REA Group
realestate.com.au saw a 222% increase in mobile visits in the year to June 2012 and has had 1.2 million downloads of its iOS and Android apps. Custom-designed for people researching, viewing and sharing property on the go, the apps offer geo-location and interactive map-based searching across Australia’s most comprehensive property listings. They make it easy to bookmark favourite properties and plan ahead with an in-built inspection planner and in-app directions. realestate.com.au’s iOS app is consistently among iStore’s Top 10 Free Lifestyle Apps in Australia. The Android app has received 5 star reviews from 226 users to date.
Travel operators & Booking Apps
BIG4 Holiday Parks Mobile site - BIG4 Holiday Parks / Lemonade
BIG4 Holiday Parks have over 180 parks across Australia. In 2011 BIG4 were seeing increasing number of customers viewing and booking their holidays from mobile devices. The experience was less than ideal and conversion rates reflected that. Since launching the mobile website conversion rates on mobile devices have increased up to 500%.
Financial Information & Tools
St.George Banking Group Budget Planner - St.George Banking Group
In April 2012, we introduced the first mobile budget planner offered by an Australian Bank as part of the St.George Banking Group’s latest iPhone App (70% of our mobile users use iPhones). The Budget Planner is a customizable budgeting tool that can be used by new and existing customers, helping them manage their finances anywhere, anytime. Users can start their budget with pre-populated information based on the Australian Bureau of Statistics house hold expenditure data, and edit figures to suit their needs, or start with a blank budget. Users can also set goals and track these over time.
Sales Force
St.George Bank Lender/Broker Application - St.George Bank
This app facilitates a new way of selling home loans, and provides a fresh, interactive sales experience, utilising the iPad as an innovative and interactive sales tool. Lenders and brokers no longer need a laptop and paper based brochures when visiting a client. The iPad app provides content, calculations and scenario analysis. It’s easy for the lender to share the iPad with customers and demonstrate options, making an inclusive and interactive sales experience. The app simplifies and standardises a meeting at the client’s home or workplace, and empowers lenders to answer questions on the spot.
Best New Service or Application
St.George Banking Group Account Opening via Mobile - St.George Banking Group
St.George Banking Group was the first bank to introduce account opening via a mobile optimised process in the world. This service gives St.George,BankSA and Bank of Melbourne customers the ability to open a Savings, Transaction or Term Deposit account via their smartphones.Accounts are created instantly, and money can be transferred to them for use immediately. Combined with live interest rates, and handy product selectors optimised for mobile, this has created a new account opening ecosystem that supports customers seeking to undertake the end to end experience on their mobile – from research through to account creation and usage.
Education
State Library of Queensland Secret SLQ App - State Library of Queensland / Reading Room Australia
The State Library of Queensland (SLQ) has 4 floors of space filled with unique artefacts, delicate historical works and other untold mysteries that the typical visitor never gets to see as most don’t get past the ground floor. Now what if these things could be made available for discovery through a game that relies on interacting with the environment through an iOS device? Free wi-fi 24/7 available anywhere on the premises ensures data flows freely and using Wordpress to hold content the app pulls content off the server which ensures ease of modifying
Best Audience Migration to Mobile Technology
GRDC Ute Guides App - Grains Research and Development Corporation / Reading Room Australia
The Grains Research and Development Corporation wanted an exciting new app that grain growers could take into the field to identify weeds. This app was intended to replace their popular ute guides for the field- cumbersome and unwieldy bound books. The app enables users to easily identify weeds in farming land, with all the information they need readily available in the palm of their hand. The new apps needed to be easy to use for farmers and offer helpful practical advice when no data connection was available.
Best Mobile Expanded Service or Application
SEEK Jobs app for iPhone - SEEK Ltd.
As Australia’s #1 jobs site, we’ve spent many years understanding jobseekers and the process of looking for new jobs. It’s a personal journey which can often be longer and harder than anticipated. We’ve seen significant increases in jobseekers using their mobiles to access SEEK so we sought to make the jobseeking journey easier and more accessible, by producing an iPhone app which would connect people to the newest jobs and allow them to apply on the go. With over 500,000 downloads since launch (3 months), we have made the jobseeking experience of many Australians that little bit easier.
Best Audience Migration to Mobile Technology
SEEK Jobs App for iPhone - SEEK Ltd.
As Australia’s #1 jobs site, we’ve spent many years understanding jobseekers and the process of looking for new jobs. It’s a personal journey which can often be longer and harder than anticipated. We’ve seen significant increases in jobseekers using their mobiles to access SEEK so we sought to make the jobseeking journey easier and more accessible, by producing an iPhone app which would connect people to the newest jobs and allow them to apply on the go. With over 500,000 downloads since launch (3 months), we have made the jobseeking experience of many Australians that little bit easier.
News
The Daily Telegraph Mobile Site - The Daily Telegraph
Driven by the idea that more people are accessing the web via mobile devices and that they are looking for engaging diversions while they are on-the-go, we launched the first ever Daily Telegraph mSite providing readers with a mobile enhanced experience to Sydney’s premier news destination.
Best New Service or Application
AppsWiz - Mobile apps for every business - AppsWiz
AppsWiz believes that every business needs its own mobile app to reach more customers and grow revenue. Just as it is crucial for any business to have its own website, businesses need to be available to their customers 24/7, wherever they are in the world. AppsWiz takes all the hassle and expense out of mobile app development with the AppDesigner service, allowing businesses to develop great looking, functional, native mobile apps for a fraction of the cost of traditional development.
Sport
Sportal Tour 2012 - Perform
How to follow the 3,497km Tour de France journey from the Province de Liege to the Champs Elysees without the aid of a bike? With Sportal's Tour app of course! Sportal wanted to put the latest race results, news, stage and rider information at cycling fans' fingertips. So that's exactly what they did. Building on the original design of the 2011 app, the Sportal team included additional functionality and cleaned up the interface so users could keep up with all the latest Tour de France info whether they were at the race, watching it on TV or lying in bed.
Education & Family
NSW National Parks & Wildlife - Wilderquest iPad app - NSW National Parks & Wildlife / Nomad
Challenge Nomad was engaged to develop an iPad app that engaged children in existing native animal education content. Response Nomad used existing content to immerse users in a virtual rainforest. Holding the iPad like a camera, users see a 360 degree view of a forest around them complete with 3D audio Users are tasked with finding animals and capturing a photo to unlock more content including images, videos & local National Parks Results The app was featured as App of the week Downloads exceeded expectations Community feedback averages 4 ½ out of 5 star rating.
Government Services
NSW National Parks & Wildlife - Wilderquest iPad app - NSW National Parks & Wildlife / Nomad
Challenge Nomad was engaged to develop an iPad app that engaged children in existing native animal education content. Response Nomad used existing content to immerse users in a virtual rainforest. Holding the iPad like a camera, users see a 360 degree view of a forest around them complete with 3D audio Users are tasked with finding animals and capturing a photo to unlock more content including images, videos & local National Parks Results The app was featured as App of the week Downloads exceeded expectations Community feedback averages 4 ½ out of 5 star rating.
Children & Early Childhood Development
NSW National Parks & Wildlife - Wilderquest iPad app - NSW National Parks & Wildlife / Nomad
Challenge Nomad was engaged to develop an iPad app that engaged children in existing native animal education content. Response Nomad used existing content to immerse users in a virtual rainforest. Holding the iPad like a camera, users see a 360 degree view of a forest around them complete with 3D audio Users are tasked with finding animals and capturing a photo to unlock more content including images, videos & local National Parks Results The app was featured as App of the week Downloads exceeded expectations Community feedback averages 4 ½ out of 5 star rating.
iOS
NSW National Parks & Wildlife - Wilderquest iPad app - NSW National Parks & Wildlife / Nomad
Challenge Nomad was engaged to develop an iPad app that engaged children in existing native animal education content. Response Nomad used existing content to immerse users in a virtual rainforest. Holding the iPad like a camera, users see a 360 degree view of a forest around them complete with 3D audio Users are tasked with finding animals and capturing a photo to unlock more content including images, videos & local National Parks Results The app was featured as App of the week Downloads exceeded expectations Community feedback averages 4 ½ out of 5 star rating.
Education
NSW National Parks & Wildlife - Wilderquest iPad app - NSW National Parks & Wildlife / Nomad
Challenge Nomad was engaged to develop an iPad app that engaged children in existing native animal education content. Response Nomad used existing content to immerse users in a virtual rainforest. Holding the iPad like a camera, users see a 360 degree view of a forest around them complete with 3D audio Users are tasked with finding animals and capturing a photo to unlock more content including images, videos & local National Parks Results The app was featured as App of the week Downloads exceeded expectations Community feedback averages 4 ½ out of 5 star rating.
Online Shopping & Payments
Harvey Norman Mobile Store - Harvey Norman
The Harvey Norman mobile store is a valuable tool for shoppers on the go. You can quickly and easily research and buy from over 10,000 products. Take advantage of features that make shopping so much easier such as checking your local store stock using geo-location, picking up their order from the local store, watching videos, getting the best price guarantee, reading buying guides, and a secure checkout that takes on average under 90 seconds to complete.
Food & Drink
The Wheatsheaf Hotel - The Wheatsheaf Hotel / Freerange Future
The Wheatsheaf Hotel is South Australia’s number one craft beer pub and a popular community hub. It regularly hosts live bands and art exhibitions and is a venue for special events and after parties. The Wheaty app enables patrons to keep an eye on what is up and coming, highlighting bands and art soon to be appearing at The Wheatsheaf. Push notifications allows the Wheaty staff to make exciting announcements to their subscribers. Content on the app is pulled directly from the Wheaty's website, which uses Freerange's open source content management system, Gluttonberg.
Not For Profit
Found Pets - Animal Welfare League NSW / Bell George
Found Pets is an Animal Welfare League NSW initiative to reunite Found Pets with their owners as quickly and efficiently as possible. With the support of local councils across the country, the Found Pets iPhone App and website provides the public with all the information they need to identify, locate and collect their pet, so they are off the streets and back at home in the loving environment where they belong.
Education
Frogs Field Guide - Australian Museum Foundation
Discover frog species near you, listen to calls, view images, 'Explore' frog attributes and log your own sightings of frogs. The Frogs Field Guide is a great way to identify and explore Australia's unique frog fauna.
Financial Information & Tools
Mobile Internet Banking (Mobile IB) - Odecee
Odecee's Mobile Internet Banking (Mobile IB) app is a consumer mobile banking application that fuses social banking with traditional banking. Enabled with Facebook and Twitter payments, you can now reimburse your friends using the Mobile IB, whether it’s for a sandwich they bought you at lunchtime or for their share of movie tickets. Mobile IB also provides the ability to tag your payment to better help categorise your spending. From improved security, Mobile IB Geocodes all your payments made from your phone to keep track of who, and where payments have been made.
Mobile Payments
SmartCash - Odecee
Odecee's SmartCash Mobile Cash Management app allows corporate banking users to perform banking transactions including account balance, transaction reporting, domestic and international payments, approval and release of payments – all business transactions needs on your mobile. Built on iOS, Blackberry and HTML5, SmartCash is white labeled and ready for re-branding, providing existing web-based Cash Management solutions with an off-the-shelf mobile channel. SmartCash is built on Odecee's Velocedee Mobile Channel Server that has features for Push Notifications, Legacy System connectors and built on security platform with 2 factor authentication – robust, configurable and safe for large value transactions!
Retail & Shopping
Westfield for iPad - Westfield Ltd.
Westfield has created the ultimate shopping app for fashionistas across Australia. Customers can discover their style profile with the Style ID fashion advice tool, then share, save or buy unique looks for their Style ID modelled by EXCLUSIVE Style ID virtual models. The Westfield iPad app has been downloaded over 44,000 times and Westfield is continuing to work with Apple to create iPad experiences for every shopping experience.
Best Audience Migration to Mobile Technology
Project Title: AirLink – Bridging print and mobile - Fairfax Media
The ground-breaking AirLink technology, developed in house by Fairfax Media, extends the print experience for readers by giving them additional video, photographic and editorial content through their iPhone. AirLink allows readers to see stories come to life across the different sections of the The Sydney Morning Herald and The Sun-Herald.
Not For Profit
Open House Melbourne - Mobile website - Efront
A simple web app for the visitors to Open House Melbourne. Building info, itinerary options, mapping and location services.
Retail & Shopping
Ask the Cheesemonger - Protein-One
Ask The Cheesemonger is the ultimate cheese appreciation app for Cheese Lovers of all shapes and sizes! The very best resource for all things cheese-orientated, with our extensive list of over 320 cheeses! Improve your knowledge with the cheese quiz, match cheese to the appropriate beverage or "Ask The Cheesemonger" if you need help.
Best use of Mobile in Marketing
Acer Racer - Acer Australia / Webling Interactive
Acer Racer is an innovative integrated digital campaign, inviting anyone across Australia and New Zealand to create their own “virtual” racer using either Facebook or their smartphone, then compete in LIVE VIRTUAL HURDLE RACES each week for the chance to win Acer Aspire Ultrabooks and a grand prize draw worth $5,000 cash.
In Field Services
Aconex Field - Aconex
Aconex Field is a mobile application that radically improves the way project teams conduct building inspections. It replaces inefficient and error prone paper and manual processes with slick technology to capture, distribute and track issues. If you’re a builder, it means faster project completion with fewer complications, and if you’re an owner you can be certain you get a quality project delivered on time. Not only that, since it’s integrated with Aconex, you can do it all on one platform, so there is one standard process for managing information across all project participants, and no need for additional systems.
Television/Movies
SLiDE Mobile App - Foxtel / BlondGorilla
The SLiDE mobile app developed for Fox8 was the first mobile app specifically designed for a TV show in Australia. Its aim was to create multiple opportunities to continually market the show throughout the series, keeping the audience engaged until the next episode. The SLiDE app provided the user with exclusive content such as videos, quizzes, polls surrounding the show’s characters. Push notifications were used, notifying the user when new content was available. Overall, 17% of the total SLiDE TV audience downloaded the app and its innovation was recognised by iTunes who featured it in their ‘What’s Hot’ category.
Music
Take 40 App - MCM Media
Stay connected to the world’s biggest hits and hottest celebrities with the Take 40 app – Australia’s first music video mobile application, with over 15,000 high quality music videos in the palm of your hand. Watch the latest music videos - including the official Take 40 chart - celebrity interviews and red carpet specials on your iPhone, iPad, iPod Touch and Android handset. The Take 40 app is free to download, giving you easy and on-demand access to new videos as they’re released and the low down on what’s hot from Australia’s authority in hit music – Take 40 Australia.
Education
Oresome World - Queensland Resources Council / Intunity
Oresome World is an interactive iPad game that takes the user on a journey of discovery through the Energy and Mining industry. View the media, study the fact sheets and complete the quizzes and challenge activities. Discover what sorts of careers are available in the industry. choosing the correct industry role that matches the site description. From there you can start the quiz to discover just how much you really do know. Each time you repeat a quiz the questions will change. If you get a high score you’ll make it to the ‘Oresome World Leader Board’.
Nightlife
Everguide Mobile Site - Lifelounge
Everguide is the leading digital events guide covering music, entertainment, the arts and culture across Australia’s capital cities. Online and mobile, Everguide is your always-on event assistant, helping you plan, enjoy and share the anticipation and excitement around the entire event experience. Whatever you’re into, whether it’s comedy, gallery exhibits, craft markets, community theatre or Radiohead, Everguide has it covered. Everguide helps cut through the noise to quickly find what’s on in your city. From planning to attending and reliving choice events, Everguide’s news, reviews, interviews and photo galleries make sure you never miss a moment.
Best Use of Mobile Media in Advertising
Paranormal Activity 3 - Yahoo! US / MNET GROUP
Everybody loves a sequel! So to promote the theatrical release last November of the thriller Paranormal Activity 3, devised a memorable strategy that spoke to one of our greatest fears today: losing free-will of your own phone.
Best use of Mobile in Marketing
USnapp - MediaCom Australia / MNET GROUP
Mnet applied cutting edge image recognition technology to delivers a slicker and more engaging experience to rival quick response codes and brings traditional print media to life. USnapp whet the appetite of mobile users who are demanding more from their device.
Fashion
Model-Toolbox - Show what you’ve got - rematic
It all started with the idea to give aspiring models a ‘virtual toolbox’ to hone their skill on their way to a professional career. In our initial research phase we asked several photographers how we could help young models as well as their photographers. The one thing all photographers criticized was a lack of posing skills. Interviews with agents and other professionals in the fashion industry revealed that many young models are not familiar with the ‘terminologies of the trade’. Goal: support photographers, agents and of course models by combining vital information and DIY-coaching in one intuitive app.
Best Audience Migration to Mobile Technology
ZDNet.com goes global and mobile - CBS Interactive
Our challenge: Consolidate four different websites on different platforms across four countries into one single destination that caters for every user using any device. The end product is the new ZDNet.com, launched in July 2012 combining the resources of Australia, Asia, UK and US. The success of ZDNet.com is already apparent with a massive 64% increase in mobile daily visitors compared to four weeks prior to launch, and a 91% increase in daily page views over the same period. These increases show how the new platform is benefiting users and encouraging them to engage with more content and more frequently.
Government Services
Australian Museum Online - Australian Museum
One of the first Government responsive websites - reaching ten million visitors each year!
In Field Services
Field InTouch - Creative Licence Digital
Field Intouch is a versatile, modular platform providing field representatives with a single tablet application to provide the core of their needs in the field. With Field InTouch representatives can present compelling sales presentations, complete in-field training, capture market insights and manage in-call tasks all from the one interface. Clients can also integrate administration tasks and forms to free their field force from their laptop. Field InTouch is already being used by thousands of representatives across Australia in multiple industry categories. Field InTouch is the in field application for the post PC revolution.
Retail & Shopping
ShopperNova - Creative Licence Digital
Want to know where the best deals are around you, right now? ShopperNova is bringing daily deals away from your inbox, and straight to your phone. The best daily deals aren’t just found online anymore, they’re in your pocket! Just open up the app, and see where you can eat, drink, buy clothes, footwear or even concert tickets from just around the corner. No printed coupons or credit card details needed, just walk in store to redeem your ShopperNova exclusive offer.
Sales Force
Regent Tower - Brookfield Multiplex / Creative Licence Digital
Brookfield Multiplex and ISPT aimed to deliver a highly tangible experience of the Regent Tower to prospective tenants prior to it's completion. With the Regent Tower app, potential tenants can fully explore the tower through many interactive features, videos and technical information like animated stacking plans, a media rich information memorandum and captivating 3D fly-throughs. The Regent Tower app provides a resource for marketing a commercial space that goes far beyond traditional marketing materials used. The app which is utlised by Brookfield Multiplex and ISPT’s sales team provides prospective tenants with an immersive experience of their new commercial space.
Children & Early Childhood Development
Sparky the Shark - A Frighteningly Funny Adventure - Biscuit Interactive
Sparky is a friendly shark who is misunderstood. In Sparky the Shark, follow Sparky and his penguin pal Dax on their belly-laughing adventure to find Sparky a new 'look' so he will be accepted by people. Sparky the Shark isn't just a storybook for entertainment, it's a tool parents can use to help their children understand social pressures. The story has an important message regarding self acceptance, self belief and the desire for acceptance. Using humor to communicate this message, your child can follow the story in a light hearted way.
Medical
NPS Antibiotics Reminder app - NPS MedicineWise
Since antibiotics were first used in treatment nearly 100 years ago, they have been vital in the fight against infectious disease. But over time,the misuse and overuse of these medicines globally has led to the creation of highly-resistant bacteria which cause infections that are harder and harder to treat. The Antibiotics Reminder app from NPS MedicineWise helps you take action at an individual level by — if you are prescribed antibiotics —taking them as prescribed by your doctor. This is an important step in fighting the development of resistant bacteria before we lose the power of antibiotics
Television/Movies
Nat Geo Snap - Fox International Channels / Creative Licence Digital
The National Geographic Channel have built a community of viewers who aspire to be National Geographic photographers. The Nat Geo Snap app harnesses this desire giving users the chance to have their photography featured on-air on the three National Geographic Channel stations and viewed by other fans and contributors from within the app. Uniquely, users are alerted to photography challenges both from social media integrated into the app and on the three National Geographic Channel stations and are given the opportunity to contribute and shape weekly programming content.
Best Studio between 5 and 20
Two Bulls - Two Bulls
Two Bulls is one of the premier app development studios in the world. Two Bulls does a mixture of premiere client services work for clients including CatchOfTheDay, Deloitte, Schweppes, Sportsbet.com.au, Victoria's Secret, Altoids, Life Savers, GE, and Sesame Workshop; and proprietary and join-venture development. We co-created Breadcrumb Point of Sale for the iPad which was sold to Groupon in April 2012, we created the My Parx network for parks around the world, and we debuted the world's first arcade game on a t-shirt, Yolk 'Em, using revolutionary augmented reality technology.
Online Shopping & Payments
CatchOfTheDay - CatchOfTheDay.com.au / Two Bulls
CatchOfTheDay is an iPhone application developed to provide an enhanced, mobile experience for consumers accessing the products available for sale on the CatchOfTheDay.com.au website, Australia's largest online retailer.
Best New Service or Application
My Stockland App for iPhone and Android - Snepo Research - Stockland / Snepo Research
As part of Stockland’s Shopping Centre digital strategy, an opportunity was identified for Snepo to develop the My Stockland App in March 2012. A hook was required to launch the App in a highly competitive market. Stockland shoppers were invited to download the App with the incentive to play the integrated Treasure Trackers game for the chance to win a share of $135,000! Every day, virtual Stockland Gift Cards were dropped in and around Stockland Centres across Australia. Players could use the App to track, grab and win before someone else claimed their prize. The basic functionality of the App brought value and convenience to the user’s fingertips, and achieved a Top 35 Apple Store ranking. Download from App Store or Google Play for free.
Best use of Mobile in Marketing
My Stockland App for iPhone and Android - Snepo Research - Stockland / Snepo Research
As part of Stockland’s Shopping Centre digital strategy, an opportunity was identified for Snepo to develop the My Stockland App in March 2012. A hook was required to launch the App in a highly competitive market. Stockland shoppers were invited to download the App with the incentive to play the integrated Treasure Trackers game for the chance to win a share of $135,000! Every day, virtual Stockland Gift Cards were dropped in and around Stockland Centres across Australia. Players could use the App to track, grab and win before someone else claimed their prize. The basic functionality of the App brought value and convenience to the user’s fingertips, and achieved a Top 35 Apple Store ranking. Download from App Store or Google Play for free.
Travel operators & Booking Apps
Silver Top Taxi booking application - Silver Top Taxi / JMango
The Silver Top Taxi Booking application enables you to book a taxi directly from your mobile. Booking requests are sent directly to dispatch, bypassing the call centre and sent straight to the vehicle, means the taxi you booked gets to you as quickly and as conveniently as possible.
Education
University of Newcastle (UoN) Prospective Student Mobile App - University of Newcastle (UoN) / First Digital
There’s an extensive list of institutions on offer to prospective University students and with government funding tied to the number of students starting at universities and a range of universities vying for their attention it is a competitive environment. As the majority of the target audience have mobile devices and are constantly on the go. It was important that UoN be proactive and develop an app for potential students which allowed them to access all the necessary information they might need to make the important decision about their educational future - whenever and wherever they might be.
Education & Family
Your World - Squz
Your World teaches you the locations of all the countries, and territories, of the world are located by challenging you to place them on a super hi-res 3D globe. Over 270+ countries!
Nightlife
Streaka Video Platform - Streaka / Kintek.com.au PTY LTD
Streaka is an iPad Application and Video Recording Platform for businesses who want to give their customers an exciting way to engage with their brand and share memories of an experience. Customers record a video and upload it to the cloud. The video has corporate branding and advertisements attached to it, and then it is available to be shared online.
Retail & Shopping
MyNextWine - NextGen Wine Concepts / Kintek.com.au PTY LTD
MyNextWine takes the guess-work out of buying wine and sorts the best from the rest. All you need is a smart phone to scan a custom QR Code and get instant, on-the-spot information about featured wines before you buy. MyNextWine aims to make choosing wine fast and easy.
Mobile Trading Platforms
IG Markets iPhone App - IG Markets
The IG Markets iPhone App puts our unique CFD trading platform into clients' pockets.
Best Use of Mobile Media in Advertising
The ultimate last minute Mothers Day gift. - Golden Casket & NSW Lotteries & Mitchells Qld / Big Mobile Australia
Mother’s Day is nearly always about last minute pressies. Instant Scratch-Its decided to create the perfect Mother’s Day gift solution, and Big Mobile found the perfect way to generate involvement and sales uplift.
Best Mobile Marketing Campaign
Men In Black 3 - Advanced Rich Media Launch - Sony Pictures Releasing & UM / Big Mobile Australia
For the launch of Men In Black 3, we were tasked with helping consumers down the path to buying tickets, in a way only Mobile can. Research told us that location is particularly helpful to achieve cut-through and prompt cinema visits, so this ended playing a vital role in a solution that’s a category game-changer.
Not For Profit
Ask Someone - Family violence can stop - Southern Metropolitan Region Integrated Family Violence Executive Committee / Blue Skys Media
Ask Someone is a unique innovative family violence referral pathway system that has been funded the Southern Metropolitan Region Integrated Family Violence Executive. The Ask Someone app and website have been designed to assist both practitioners in the legal and family violence support services and clients who have experienced family violence in any form, or used violence against a family member seek, free professional support and information 24/7. The App is available on iPad, iPhone, Android and Blackberry smart phones.
Home & Garden
SmartGardenWatering - The University of Melbourne / Involved
Can you remember how much rain your garden had in the last week? Knowing this is essential if you're to be able to optimally water your garden. SmartGardenWatering advises gardeners on saving water in their gardens. Watering advice is easy to offer. But tailoring this advice with knowledge of individual garden types an conditions, as well as knowing the garden's specific location, requires a sophisticated approach. Our iPhone app communicates with our Web app (SmartGardenWatering.org.au)and extracts information about the gardener's previously modelled garden. It then sends watering reminders to gardeners, together with information about recent rainfalls in their suburb.
Education
Schoolbox - Mobile Web Application - Alaress
Schoolbox mobile (SBM) is mobile web app that extends the Schoolbox community portal and learning management web application. Designed for students and teachers to access content on-the-go across mobile and tablet devices including iOS and Android. The Schoolbox web app currently powers a growing number of leading independent K-12 schools in Australia and OS with a client base including Melbourne Grammar School, Melbourne Girls Grammar, The Kings School, Shore School and many more.
Children & Early Childhood Development
ABC Play School Art Maker App for iPad - Australian Broadcasting Corporation
The Play School Art Maker app for iPad is a fun way for kids to freely create pictures, animations and story slideshows using their favourite Play School toys and craft items. They can even add their own audio narration, upload their own photos as backgrounds, and save their art to share with friends and family. Aimed at kids aged 2-6 years, Play School Art Maker is an immersive, unique offering, encouraging imagination and creativity through open play.
News
ABC Android App - Australian Broadcasting Corporation
No other Australian app offers Android users the breadth & depth of content found on the latest ABC Android app, released in April 2012. The upgrade offers a host of great quality Australian content, including live streaming of ABC News24, breaking news from ABC News Online, leading opinion and analysis pieces from The Drum as well as Rural, Technology & Games and Science, plus live streaming of 28 ABC Radio services including the popular metropolitan ABC Local Radio stations, triple j, unearthed, Radio National, ABC Classic FM, ABC News Radio, Grandstand and ABC Radio Australia’s nine services.
Sport
Aussie Rules Live - Sportsmate Mobile
The 2012 version of Aussie Rules Live is a culmination of four years of constant work and innovation. With over 1.2 million downloads and 650,000 monthly active users, Aussie Rules Live continues to be the number 1 choice for lightning fast AFL live scores, stats and news.
AFL - Team Pulse Apps - Sportsmate Mobile
What is it that makes supporters of a footy club tick? What news makes the diehard fan optimistic and what news will shatter confidence? Our intention is to give users the ability to provide the answers in Sportsmate's uniquely innovative series of AFL apps.
Best Mobile Marketing Campaign
Bisolvon - Boehringer Ingelheim / Mindshare / Mobile Embrace Ltd
An integrated mobile, digital and offline campaign aimed to promote Bisolvon through the sickly winter months. The cough medicine brands’ campaign is focused on people sending Bisolvon branded virtual ‘get well’ cards to people feeling sick – deliverable via SMS, Email and Facebook. A promotion to win gift cards was used to encourage sends and help the campaign go viral… in a good way.
Best Use of Mobile Media in Advertising
Frucor Mizone Mitracks - Frucor / OMD / Mobile Embrace Ltd
A mobile advertising campaign was created to market drink company Frucor Mizone ZoneLab. The ZoneLab concept involved pairing leading Australian musicians with an Olympic sports psychologist and four everyday athletes to create music that puts athletes in the zone when working out. Free music was available to consumers. The project included the creation of highly engaging HTML5 advertisement placed across m-sites and app publishers in the sports and music verticals. The campaign was designed to engage and interact with consumers on their mobile when they were out and about and more likely to purchase the product.
Best use of Mobile in Marketing
Disney Pixar - 'Brave' - Disney Pixar / Carat Australia / Mobile Embrace Ltd
Disney Pixar required full execution to promote their latest film, Brave, via mobile. The campaign included mobile advertising with HTML5 animation and interaction as well as an m-site which featured a trailer, character bios, synopsis and integration with a rewards scheme. The campaign was designed to increase the audience's emotional involvement with the film through an interactive and fun mobile experience.
Project Management
Aconex Mobile for iPad - Aconex
Do you really want to wait until you’re back in the office late afternoon to find out your construction team’s started building with the wrong plans for that mega million dollar project that YOU are managing?
Best Mobile Expanded Service or Application
Aconex Mobile for iPad - Aconex
Do you really want to wait until you’re back in the office late afternoon to find out your construction team’s started building with the wrong plans for that mega million dollar project that YOU are managing?
Online Shopping & Payments
Dreamworld Mobile Store - Ardent Leisure
The Dreamworld Ecommerce site is now mobile device friendly.
Utilities
BoxShot - DK Development
BoxShot combines the beauty of the Metro theme with the functionality of Dropbox to give you your files on the go.
Best New Service or Application
Mobile loyalty – rewards made easy and card free! - Pointpal
Trim your wallet’s waistline and get rewarded with Pointpal! Loyalty cards make your wallet fat. Worse, when you want to use one, it can’t be found. The Pointpal smartphone app changes all that - making it easy to collect points and redeem rewards; and effortless for merchants like Oporto, Baker’s Delight, Thomas Dux, Subway and Stella Artois to reward loyalty. You’ll never miss another reward and might find tempting deals nearby from other favourite stores. Reward choice is better too as merchants use real-time data insights to fine-tune offers to what you want – no daily spam, no junk.
Food & Drink
Melbourne Food and Wine Festival 20th year - Melbourne Food and WIne / Intunity
The 2012 festival marks 20 years for the Food and Wine Festival. The milestone celebrated over 20 days right across Victoria. The 2012 Melbourne Food and Wine Festival app has all the rich information about every event and venue and draws foodies back into the app every day. This is achieved by running a daily photo competition to give away gastronomic experiences at an iconic restaurant in Melbourne!. The app features the photo wall which allows users to submit a photo they have taken during the festival to enter and win the photo of the day competition.
Best Audience Migration to Mobile Technology
SBS Tour de France Skoda Tour Tracker - SBS
The official SBS Tour de France application provides a live mobile experience for the Tour de France, allowing in depth access of every aspect of the world's biggest and most exciting cycling road race.
Best Mobile Expanded Service or Application
SBS Tour de France Skoda Tour Tracker - SBS
The official SBS Tour de France application provides a live mobile experience for the Tour de France, allowing in depth access of every aspect of the world's biggest and most exciting cycling road race.
Television/Movies
SBS Tour de France Skoda Tour Tracker - SBS
The official SBS Tour de France application provides a live mobile experience for the Tour de France, allowing in depth access of every aspect of the world's biggest and most exciting cycling road race.
Not For Profit
Lost! 100 Lost Buildings of Melbourne - National Trust of Australia (Victoria)
Get out and about and experience Melbourne as it once was with Lost! Melbourne's Lost 100 - a fun and educational iPhone app that helps users build an understanding of the evolving face of Melbourne. This dynamic app allows users to view 80 of Melbourne city's lost 100 buildings in 3D from any location. Uniquely, the App will only notify users about the remaining 20 buildings when they are within metres of where they once stood. The history, photos and stories of these often long demolished buildings will be available, as well as information on buildings currently at risk in the city.
Best New Service or Application
Roamz - Roamz
Roamz an Australian-based startup that merges real-time, social & mobile technologies to give users a holistic view about what's happening around them. Through intelligent technology, Roamz curates recent and interesting content from social networks like Foursquare, Facebook, Twitter and Instagram and presents back this content in an insightful way back to the user. It's like social goggles for the real world.
Board, Card, Dice, Casino & Puzzle
Karenji - Kodus Pty Ltd / iApps Pty Ltd
Karenji is based on the popular game Sudoku, but provides a new twist to the Sudoku concept by allowing up to four people to play a game at once.
Food & Drink
365cups - 365cups
Waiting is overrated. With 365cups, you will never have to wait for your coffee again! With a few taps, scrolls and clicks of your smartphone, you can find a cafe, view its menu and order your coffee or snack before you leave the home or office, knowing that it will be ready for you to collect when you arrive. Our app is the ultimate time saver and lets you spend time in the crowds you want to be in - and not in the coffee queue!
Best New Service or Application
365cups - 365cups
Waiting is overrated. With 365cups, you will never have to wait for your coffee again! With a few taps, scrolls and clicks of your smartphone, you can find a cafe, view its menu and order your coffee or snack before you leave the your home or office, knowing that it will be ready for you to collect when you arrive. Our app is the ultimate time saver and lets you spend time in the crowds you want to be in - and not in the coffee queue!
Travel operators & Booking Apps
Perisher Ski Resort - Perisher Blue Pty Ltd
Perisher wanted to develop a mobile website and apps for both iphone and android platforms that were simple to navigate through, encouraged a greater level and increased frequency of engagement with our guests and offered the ability for guest to reload their lift passes without the need to come to our ticket office in resort
Best New Service or Application
Domain.com.au iPad App - Fairfax Media
Domain.com.au has built an interactive real estate iPad app for Australia's property buyers, sellers and renters. The interactive map is the key differentiator with other real estate apps, it provides a new and more fun experience in property searching that is perfect for a tablet. In total these apps have been downloaded over 300,000 times and has been recoqnised by Apple as one of the best apps in Australia.
Best Mobile Expanded Service or Application
Domain.com.au Mobile Apps - Fairfax Media
Domain.com.au has built a comprehensive range of native mobile apps for Australia's property seekers. We have been first to market for property portals in providing a great range of mobile applications for searching properties on the go. Our range of apps includes: iphone,ipad,windows 7,android,and also a mobile site. In total these apps have been downloaded over 1 million times, with mobile contributed 40% of our overall traffic, and 35% of our total member sign up in June'12. With these figures, mobile has been an 'extension' of the Domain experience, with people using this in complimentary to the website.
Best use of Mobile in Marketing
Okamoto Freedom Project - TipOff - Corlison Singapore / TBWA\ Digital Arts Network Singapore
It's not how big you are; it's what you do with it that counts. Up against market leader Durex in a conservative marketplace, we needed to find a smart way to liberate Okamoto and help it succeed against the odds. The word "condom" is banned from broadcast media, making condom advertising practically impossible. We therefore needed to find another way to reach our audience of young adult Singaporeans. Based on a profoundly local insight, we created products that gave our audience more chances to hide out and hook up - hence providing them with more opportunities to use Okamoto condoms.
Best Multi-Channel Integrated Marketing Campaign
Okamoto Freedom Project - Corlison Singapore / TBWA\ Digital Arts Network Singapore
It's not how big you are; it's what you do with it that counts. Up against market leader Durex in a conservative marketplace, we needed to find a smart way to liberate Okamoto and help it succeed against the odds. The word "condom" is banned from broadcast media, making condom advertising practically impossible. We therefore needed to find another way to reach our audience of young adult Singaporeans. Based on a profoundly local insight, we created products that gave our audience more chances to hide out and hook up - hence providing them with more opportunities to use Okamoto condoms.
Best New Service or Application
Tapit - Tapit
Tapit is the easiest way on earth for people to access information from any physical environment such as posters, plaques, toys, tables, etc using their mobile phone. A magical experience made simple, Tapit is effortless for people to use and doesn't require installation of apps, thumb typing URLs, searching or using your camera. Simply tap, No app and your magical experience begins immediately. Tapit use Near Field Communications (NFC) standards to effortlessly deliver content to people's phones.
Not For Profit
Shop Ethical 2012! - Ethical Consumer Group / Outware Mobile
Shop Ethical! 2012 is the most popular digital guide to ethical shopping in Australia. It has been designed to provide consumers with the easiest way to make informed shopping decisions. This app empowers consumers to shop ethically, send a strong message for change and help support the practices that make our world a better place to live in. Shop Ethical! 2012 is one of the highest rated apps in the app store with consistent 5 start reviews.
Sport
AFL Live Official App - Telstra / Outware Mobile
Never miss the action of the AFL Premiership season with the AFL Live Official App for the iPhone, iPod and iPad. AFL Live Official App is the only App where youll be able to get LIVE Video of all AFL Premiership season games, full match replays for every game, LIVE Radio for every match, LIVE player positions, team announcements every week plus LIVE scores, LIVE stats, official AFL news and access to the official AFL TV channel.
Education
MSO Learn - Melbourne Symphony Orchestra /
MSO Learn takes the Orchestra off the stage and into the hands of individuals. Designed for iPhone and iPad, it is the first App of its kind to offer the user an advanced interactive audio-visual exploration of an orchestra, featuring the different instrumental families, individual instruments and the musicians who play them.
Mobile Payments
PayPal Mobile Express Checkout - PayPal
PayPal's Mobile Express Checkout is an easy to install payments solution to give businesses the ability to accept payments from both Apps and m-sites and give mobile customers a secure and easy way to pay.
Navigation
Sydney.com by Global Mobile Pty Ltd - Global Mobile Pty Ltd
Sydney.com is one of- if not the most visited tourism websites in Australia. Containing tens of thousands of pages with video, accomodation and a booking engine - it is a crucial tool for tourists and locals.
Government Services
VicRoads - Road Closures & Traffic Alerts - VicRoads / Wave Digital
Ever wished you'd known about a traffic jam before you hit it? Us too! So when VicRoads asked Wave Digital to build an app that would help ordinary road users (as well as emergency services and the media) spot traffic hazards and road closures in advance, we were only too happy to help.
Productivity Apps
My Brand Manager - ACG Global
My Brand Manager (MBM) is an iPhone and iPad app that enables audit, compliance, quality control and mystery shopping programmes to be process managed on site, easily and effectively. MBM utilises the power of smart technology with photo, video and voice-to-text capability and the creation of action plans - all on the run so that reporting writing back at the office is a thing of the past. As MBM manages the assessment process, no compliance requirement is overlooked, giving the user and the network peace of mind to spend more valuable time on business development.
In Field Services
My Brand Manager - ACG Global
My Brand Manager (MBM) is an iPhone and iPad app that enables audit, compliance, quality control and mystery shopping programmes to be process managed on site, easily and effectively. MBM utilises the power of smart technology with photo, video and voice-to-text capability and the creation of action plans - all on the run so that reporting writing back at the office is a thing of the past. As MBM manages the assessment process, no compliance requirement is overlooked, giving the user and the network peace of mind to spend more valuable time on business development.
Best Audience Migration to Mobile Technology
Mobile Commerce in a Box - Paypal
Mobile Commerce in a Box is a turnkey solution to convert open source desktop websites into mobile fiendly websites. Merchants simply enter their website URL and some basic details into a purpose built website to convert it to an optimised for mobile version. When customers now visit that website on a mobile phone they get a mobile friendly site: better navigation, bigger images, improved shopping cart and purchasing experience. This leads to drastically reduced bounce rates and 'shopping cart abandonment' and ultimately increased sales thru mobile.
Children & Early Childhood Development
Tinybeans - Tinybeans Pty Ltd
Tinybeans is the easiest way for busy parents to create and share a beautiful record of their children's lives. By encouraging parents to simply take a photo of their children each day, Tinybeans helps parents create a timeless keepsake that they can pass on to their children and share with their family and friends, one day at a time.
Mobile Payments
mHITs - mHITs Limited
mHITs is a free payment service that lets you send and receive payments by SMS to anyone with an Australian mobile. mHITs is Australia's only mobile wallet. It is the only mobile payment service in Australia which supports true, real-time mobile wallet and peer-to-peer capability. mHITs is not an app - it just uses simple SMS so it works on all mobile phones. An iPhone all is however available to make payments a little easier.
Retail & Shopping
Lasoo.com.au Mobile App - Lasoo Pty Ltd
The ultimate shopping tool allowing users to search across catalogues of major retailers to find what to buy and where they can buy it.
Mobile Payments
Tap2Pay - Text2Pay Inc.
Text2Pay, a leader in online payments using the mobile phone proudly presents Tap2Pay, a state of the art in-app payment solution for mobile devices! Tap2Pay enables consumers to make single tap in-app purchases for donations, premium application features or virtual credits - easily and securely without requiring user credit cards details, user login or third-party registration.
Best Mobile Expanded Service or Application
realestateVIEW.com.au - Mobile Apps - realestateVIEW.com.au
realestateVIEW.com.au recognised the need for a suite of mobile apps to take the hard work out of the competitive buying and renting process. We kept the search experience simple and fast so property seekers could easily access the latest property listings, and combined this with innovations like the integration of relevant market data as well as a visited feature to allow property seekers to keep track of properties they have and haven't seen.
Government Services
Better Health Channel iPhone & iPad app - Victorian Department of Health
Since 1999 the Better Health Channel has provided health consumers with quality assured, reliable and easy to understand information and has consistently been ranked Australia's No.1 health and medical information website. A logical extension of that success resulted in the development of the Better Health Channel iPhone and iPad app which empowers health consumers to take control of their health and wellbeing anywhere anytime. The app raises consumer literacy about health conditions and their management, thereby leading to more informed and confident health decisions. It also provides convenient location based discovery to an extensive range of Victorian health service providers.
Medical
Better Health Channel iPhone & iPad app - Victorian Department of Health
Since 1999 the Better Health Channel has provided health consumers with quality assured, reliable and easy to understand information and has consistently been ranked Australia's No.1 health and medical information website. A logical extension of that success resulted in the development of the Better Health Channel iPhone and iPad app which empowers health consumers to take control of their health and wellbeing anywhere anytime. The app raises consumer literacy about health conditions and their management, thereby leading to more informed and confident health decisions. It also provides convenient location based discovery to an extensive range of Victorian health service providers.
Best Audience Migration to Mobile Technology
realestateVIEW.com.au - Mobile Apps - realestateVIEW.com.au
realestateVIEW.com.au recognised the need for a suite of mobile apps to take the hard work out of the competitive buying and renting process. We kept the search experience simple and fast so property seekers could easily access the latest property listings, and combined this with innovations like the integration of relevant market data as well as a visited feature to allow property seekers to keep track of properties they have and haven't seen.
Best New Service or Application
Airtasker - Get your Tasks and Errands done! - Airtasker Pty Ltd
Ever needed task and errands done around the house or workplace but never known who to call? Airtasker is the answer! Australia's #1 marketplace for getting tasks and errands around the house or office done from trusted locals in your area. We like to think of Airtasker as an online version of your community noticeboard. Whether you're choosing someone for your task or out running a task yourself, you can get nearly anything done on Airtasker. Simply sign up, post your task and Get it Done! www.airtasker.com
Online Shopping & Payments
Marcs Mobile Site - Webster Holdings / BlueArc Group
Marcs is one of Australia's foremost fashion brands and retailers. In 2011 Marcs launched its first online store bringing fashion to men and women day and night. The digital expansion has continued with the addition of mobile commerce to Marcs' digital repertoire. With the continued growth of smart phone users in the Australian mobile market and Marcs' target audience accounting for a highly represented percentage of these users, Marcs saw an opportunity to expand their offering, as a long term digital partner for Marcs, BlueArc was engaged to develop the mobile website, which recently launched in April 2012.
Government Services
Vic-Heritage iOS app - Heritage Victoria/ Heritage Council of Victoria
Victoria is filled with amazing, historical and unusual places. People often wish they knew the stories behind the places they love - and now they can. This app is for people who sit on the tram looking with curiosity at places they pass. It's for architecture buffs who want to go on a tour of 20th century places in the CBD, or hear contemporary architects talk about transforming older buildings into cutting-edge contemporary spaces. Most of all, it's for the people - locals and visitors - who love Melbourne and regional Victoria and want to know more...
Children & Early Childhood Development
The Wiggles Alphabet Adventure - The Wiggles / Salmat Digital
The Wiggles’ Alphabet Adventure is designed to take children aged between two to six on an educational journey through the letters of the alphabet. After 20 years in the industry, The Wiggles continue to entertain children with their unique and engaging performances and are embracing technology as an innovative way for their young fans to further interact with them.
Best New Service or Application
Learner Driver Recorder (LDR) - e-log Systems Pty Ltd
LDR® - an iphone App designed to save lives on our roads Learner Drivers in all Australian States are required by law to input entries into a log book before and after completing every driving session, until they reach their required hours. Many agree that the manual method of log book entry is both tedious, time consuming and often confusing to calculate.
Best Studio between 5 and 20
Fanta Playzone - Coca-Cola South Pacific / Webling Interactive
FANTA Playzone is an integrated campaign leveraging out of home, social media, multiplatform mobile games, location-based challenges, and real-time image recognition technology to deliver an engaging FANTA experience to a teen audience.
Best Studio greater than 20
JB Hi-Fi NOW - JB Hi-Fi / Visual Jazz Isobar
In 2012, Visual Jazz and Australia’s biggest music retailer JB Hi-Fi joined forces to build and launch Australia’s first digital music streaming service, JB Hi-Fi NOW. The new platform is a world-first music discovery engine that features innovative functionality, world class user experience and sophisticated design to bring Australians unlimited music like never before. More recently the JB Hi-Fi NOW service was extended into mobile application development, allowing users to take millions of songs with them, wherever they go.
Best Studio less than 5
Found Pets - Animal Welfare League NSW / Bell George
Found Pets is an Animal Welfare League NSW initiative to reunite Found Pets with their owners as quickly and efficiently as possible. With the support of local councils across the country, the Found Pets iPhone App and website provides the public with all the information they need to identify, locate and collect their pet, so they are off the streets and back at home in the loving environment where they belong.
Best use of Mobile in Marketing
InMobi - Nokia Lumia - Carat Australia / inMobi
Our Nokia Lumia entry, a mobile advertising campaign using state of the art HTML5 rich media technology, is a truly unique and innovative campaign that has leveraged all the benefits that mobile advertising offers.
Best Use of Mobile Media in Advertising
InMobi - Nokia Lumia - Carat Australia / inMobi
Our Nokia Lumia entry, a mobile advertising campaign using state of the art HTML5 rich media technology, is a truly unique and innovative campaign that has leveraged all the benefits that mobile advertising offers.
Blackberry
Ask Someone - Family violence can stop - Southern Metropolitan Region Integrated Family Violence Executive Committee / Blue Skys Media
Ask Someone is a unique innovative family violence referral pathway system that has been funded the Southern Metropolitan Region Integrated Family Violence Executive. The Ask Someone app and website have been designed to assist both practitioners in the legal and family violence support services and clients who have experienced family violence in any form, or used violence against a family member seek, free professional support and information 24/7. The App is available on iPad, iPhone, Android and Blackberry smart phones.
iOS
CFA FireReady - Country Fire Authority / GRIDSTONE Pty Ltd
Victoria's Country Fire Authority required an application to make the monitoring of emergencies more accessible and interactive for the public. They also wanted the local community to be able to share media and events with the CFA in the hopes of delivering more informative incident responses. The result is a mobile emergency solution had to work across all major smartphone platforms, that empowers users to receive crucial updates quickly and more efficiently than ever thought possible. It also allows people to communicate and share vital incident details with CFA HQ and Volunteers.
Web
365cups - 365cups
Waiting is overrated. With 365cups, you will never have to wait for your coffee again! With a few taps, scrolls and clicks of your smartphone, you can find a cafe, view its menu and order your coffee or snack before you leave the home or office, knowing that it will be ready for you to collect when you arrive. Our app is the ultimate time saver and lets you spend time in the crowds you want to be in - and not in the coffee queue!
Windows
Qantas app for Windows Phone - Qantas Airways / Microsoft
The Qantas app for Windows Phone is the ultimate travel partner for your next journey.

2013 Mobile Awards
ENTRIES OPEN NOW
1 May - Entries open22 July - Rush Entries
1 August - Entries CLOSE
19 August - Judging
29 August - Finalists announced
23 September - Voting closes
17 October - Awards Night
2013 Australian Mobile Awards - ENTER NOW

Winners Announced!
Household brands and digital agencies clean up at the 2012 Australian Mobile Awards
Friday, 31st of August: The biggest and best mobile brands and apps were revealed at the 2012 Australian Mobile Awards in Association with AIMIA.
To view Awards Night image gallery on Facebook click here.

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