Karenji - Kodus Pty Ltd

    
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Mobile Awards - Winner

Project Commissioner

Kodus Pty Ltd
Linda Glassop

Project Creator

Rick Hoy
CEO
iApps Pty Ltd

Project Team

Andrew Longhorn - Chief Information Officer Adam Roth - Chief Software Architect Chris Nevin - Senior Software Architect Chris Streel - Software Architect Mitchell Harris - Creative Director

Project Overview

Karenji is based on the popular game Sudoku, but provides a new twist to the Sudoku concept by allowing up to four people to play a game at once.

Project Brief

By taking advantage of Apples Game Center and turn based gameplay, Karenji has delivered on its original concept of being an addictive user-friendly numbers application that is now being enjoyed by players on every continent.

Facilitating the transfer of a trademarked concept into the form of a mobile application that met design requirements symbiotic to their original vision for the game.

Drawing budgets, dealing with trademark and patent attorneys, establishing legal agreements and consulting with the iApps design team to bring fruition to the original concept. The game, Karenji is now being played in over 50 countries around the world.

Project Innovation / Need

Patenting and trademarking a board concept turned an idea into a full time business for one Australian management academic and her three sisters, as their company consulted iApps Pty Ltd in order to have the game developed into an innovative user-friendly mobile application.

By taking advantage of Apples Game Center and turn based gameplay, Karenji has delivered on its original concept of being an addictive user-friendly numbers application that is now being enjoyed by players on every continent.

User Experience

A turn-based strategy (TBS) game is a method of gameplay whereby users take turns when playing, as opposed to real time strategy where players compete in a tournament simultaneously. With this in mind, Kodus Pty Ltd approached iApps Pty Ltd in order to have their patented board game turned into a multiplayer turn based game that would take advantage of the new Apple Game Center to help springboard the popularity of Karenji.

From its 2008 beginnings as a static board game, Karenji has witnessed a remarkable uptake with players from non-english speaking countries, partly due to its positioning as a numbers game with minimal text input. This however, was not coincidental, and required a great deal of design specification to ensure the game was language friendly and easily understood by non-english speakers. Karenji has seen multiple re-designs to ensure gameplay was optimised for non-anglophone countries, a necessary factor in determining whether a game is user-friendly and therefore, appealing to consumers.

Project Marketing

Based on the freemium model, whereby the game remains free for the first twenty games, Karenji is harnessing the powers of social media to retain its presence on the web, iTunes App Store, and mobile browsing platforms. Due to Karenji being a patented original product, iApps Pty Ltd and Kodus Pty Ltd continue to work together in generating as much organic exposure to the product as possible, working with corporate and community media to achieve Karenji's targeted revenue figures.

This continues to be achieved through:

- Free and paid press release distribution
- Blogging
- Product video streaming
- Social Media (Facebook, Twitter, Google+, Flickr and others)
- Working with Australian Television and Radio on a weekly basis
- Organising app reviews tailored to specific community demographics
- Continuous branding and merchandising of the product

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