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Project Overview
In just one month the Weatherzone free iPhone app became the most popular weather app and rocketed up into the top ten apps in any category. Since its launch in December it has been downloaded over 500,000 times and remains the top weather app in Australia.
Organisation
Team
Product Manager: Todd Baker
Creative: Shamus Hart
Developer: Dan Howe
Project Brief
In just one month the Weatherzone free iPhone app became the most popular weather app and rocketed up into the top ten apps in any category. Since its launch in December it has been downloaded over 500,000 times and remains the top weather app in Australia. The only free app to feature radar and weather observations, forecasts all integrated into the one application.
Project Innovation / Need
The Weatherzone app displays simple yet comprehensive weather data in a fun, fast and beautiful app. The only free app to feature radar and weather observations, forecasts all integrated into the one application.
User Experience
The user is engaged with the beautiful graphics and simplicity. The app loads fast and is a joy to use.
Project Marketing
The app was marketed within the Fairfax Digital network to a larger audience.
Weather
This category relates to applications themed around informing users on the weather. It includes general weather applications as well as specifics such as surf/snow reports and tools such barometers.
More Details