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Project Overview

Location Tracking GPS 4.0 turns your iPhone into a powerful GPS device. It fully takes advantages of features offered by iOS 4.0, track your path on Google map in real-time with integrated stopwatch. It is the perfect app for driving, walking, running and cycling. Arguably this is the best GPS solution in App Store.

Organisation

DBSys

Team

This is sinlge persion project by Alex Bin Zhao.

Project Brief

1. Track your location, and show your path smoothly on Google map with changeable track colour.

2. Support multitasking in iOS 4.0, for example answering phone calls, while this app still keeps tracking your location in the background. Background tracking can also save battery for long distance tracking.

3. More than 4 hours tracking before run out of battery according to current testing. Using background tracking gives you even much longer usage time.

4. Flexible orientation options as Landscape or Portrait mode.

5. Save unlimited tracks which can be viewed or edited later. Continue any track from track options.

6. Integrated calendar to better manage your track.

7. Unlimited number of waypoints like your home, school and office, which can also be used as destination. This app will show the direction to your destination, and generate route on Google Map app (this will switches itself to background).

8. Download Offline Map which can be used later without internet connection.

9. Export track data as attachments in email, and view them in application like Google Earth.

10. Provide street and suburb information which can be sent together with a screenshot in email.

11. Simple and innovative interface, including stylish realtime speed and elevation charts.

12. Integrated pedometer, track your exercise progress is as simple as it is.

13. Customise app settings to meet your needs.

Project Innovation / Need

1. The only navigation app support both landscape and portrait orientations in all screens, not just map screen like other navigation app.

2. Track user's location and draw path smoothly on the google map.

3. Use the calendar to record user's history.

4. Innovative statistic chart to show speed and elevation chart in real-time with zoom in/out options.

5. Integrated pedometer to make this app versatile.

6. Offline map downloading for places without 3G connection.

User Experience

The app has won overwhelm positive feedback from the end-users. The lite version has been selected as 'What's hot' of Navigation category in US, UK, Australia and many other country, wihch has been downloaded more than 200,000 times world wide.

This app has the following advantages in achieving best user experience:
1. Reliable implementation as almost never crash or stop working while in long distance tracking according to current user feedbacks.

2. Stylish and innovative graphics design, especially the speed and elevation chart, the users' feedback is 'brilliant'.

3. Landscape mode make it perfect for in-car use.

4. Easy to use offline map downloading make it possible to use this app globally.

Project Marketing

The main marketing strategy is to create a lite version of this app with limited functions, make this app to be exposed to as many potential users as possible.

Other strategies includes: submit entries to main review websites, google Ads and facebook Ads.