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Project Overview
Wedding Girl is Australia’s most comprehensive wedding planning and directory app. Its unique, long-term value offering has romanced brides and businesses alike!
Project Commissioner
Project Creator
Team
Enabled are an Australian creative cross-platform company - taking brands, content and experiences to the next level of interactive engagement.
Project Brief
When award-winning wedding planner and caterer, Cindy Westphalen, came to Enabled, we decided we wanted to make the best wedding planning app in Australia.
After much discussion and research, we decided that for brides-to-be, ‘the best’ meant a free app that was incredibly useful and intuitive, with unique, purpose-built tools for each significant element of planning their wedding.
It didn’t exist yet, so we set out to create it.
Project Innovation / Need
Wedding Girl is the only available all-in-one wedding planning iPhone app for Australian brides. Or, in the words of App Store reviewer, Jonesy7709:
“The Wedding Girl App is an excellent product. It really has an edge over other apps with its wedding tools, allowing us to plan, organise, and effectively manage every part of our big day!”
Drawing on Cindy’s 20 years of wedding industry experience and insight, we gained a comprehensive, functional understanding of the brides’ planning process, and strategically applied this to the functionality and screen-size of an iPhone.
The app has been developed with a very high attention to detail, and includes unique, purpose-built tools and features, including:
- Wedding day countdown
- Detailed and customisable checklists
- A budget tracker
- Guest list tool - enter new names or use iPhone contacts
- An invitation tracker that records invitations sent, RSVPs received, and dietary requirements
- A table planner to allocate tables and seat numbers for each guest
- Supplier directory searchable by category and location
- Detailed supplier listings with video, photos, and 360 degree views of venues
- Ability to email guest list, dietary requirements, RSVP and table allocation details - to your mother, your caterer, or anyone else
By offering real value and benefits to brides, Wedding Girl delivers greater value to its business customers, who pay to be listed as suppliers. More brides spending more time on the app means more exposure opportunities for suppliers.
User Experience
Wedding Girl was designed with the bride in mind. We gave utmost care to making sure it was intuitive to use, fun, and inherently useful. This was achieved by founding the development on real industry insight, and paying painstaking attention to detail.
But we’ll let the brides do the talking.
According to its App Store user reviews, Wedding Girl has a great layout, amazing attention to detail, is easy to use, saves time, makes a boring job fun, a difficult job easy, and is a one stop shop that contains everything a bride needs.
Project Marketing
As Wedding Girl has two customer groups, we had two marketing campaigns.
THE BRIDES-TO-BE
Wedding Girl was promoted to brides-to-be through wedding expos, a promotional video, website, and Facebook Page, as well as cinema advertising and exhibitions around the movie, Bridesmaids. A PR company was engaged, and it was also promoted on a number of Australian wedding industry related websites, and featured in the press, including the Advertiser in the events and business sections. The App Store featured Wedding Girl in the Staff Favourites and What’s Hot sections.
THE SUPPLIERS
As well as developing the brand and app, we also created a supporting website and database for suppliers. The app was promoted to suppliers through an Early Bird opportunity to get listed pre-launch, an App Launch Party, wedding supplier business expos, and direct selling.
There will continue to be live events held around the app, both to benefit brides and promote suppliers.
Best Mobile Expanded Service or Application
This category recognises the best expanded mobile service or application.
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