Project Overview
CEVA Logistics is one of the world’s leading supply chain management companies, providing industry-leading solutions in both freight and contract logistics. With over 42,000 employees world-wide and 17 different regional clusters CEVA Logistics is a company with a lot of.
CEVA’s Australian Vehicle Logistics operation wanted to embark on innovating and providing efficiency to its Real Time Event Capture (RTEC) solution by using a rugged smart device and a native Android application for customers adding efficiency, quality and competitive positioning within the transport industry.
From this vision RTEC 3 was born!
Project Commissioner
Project Creator
Team
Mobiddiction:
Mike Vasavada - Director of Mobility Solutions
Midu Chandra - Director of Strategy & Innovation
Iain Chalmers - Technical Director
Dongpil (Mac) Kwak - Lead Mobile Developer
Joshua Young - Product Designer
CEVA Logistics:
Gijs Vonk - Logistics Development Coordinator & Reporting Analyst
Warwick Hobden - Logistics Development Support
Dean Roberts - NSW State Manager & National Logistics Development Manager
Kevin Yiu - Solution Consultant
David Sims - National Operations Manager
Project Brief
The brief was large but with one basic premise to make the process for drivers, carriers, yard staff and agents simpler, more accountable and faster.
Let’s mobilise the experience.
To do this CEVA Logistics in Australia engaged agency partners’ MobiDdiction, to help scope, architect, build and manage this mobility solution.
Key things that had to be accomplished were:
- Mapping the whole process behind vehicle pick ups and drop offs alongside the complexity of these being compromised of multiple legs
- Implementation of a native Rapid Response UX framework
- Helping find & decide on a mobile device that’s durable and has robust in-built barcode scanning functionalities
- Choosing an operating system which allowed for easy remote deployment to field staff along with facilitating app updates
- Implementation of digital signatures
- Implementation of offline capabilities
- Ensuring a robust security layer was implemented
Project Need
The need & outcomes this work would deliver were clear it would make CEVA Logistics a world leader, making their process near real time, make personnel more accountable and just as importantly reduce the risk of errors.
Recognising and projecting these dollar cost savings & efficiencies, CEVA wanted a solution that not only made the existing processes more portable but something that simplified the amount of steps and interactions employees had to have on the mobile.
User Experience
Our core audience for this mobility solution are drivers, carriers, yard staff and agents. They are all busy and work within rugged environments. In creating the user experience we needed to simplify a mutli-layered supply chain process and provide a fast mobile experience, ensure the interface was simple and allowed for rapid entry of manifests which included assessments and surveys of vehicles and was custom built for the Motorola’s TC55 Android smartphone.
To achieve this we build a UX layer called the “Rapid Response” UX framework. This ensured everything we built minimised steps, was fast and had offline capabilities. This whole UX layer also need to interface with the proprietary Motorola Barcode scanner ensuring this felt like part of the app that we deployed.
Core features we designed into this app are:
-Task allocation with location arrival & location delivery of stock which could be compromised of multiple legs
-Inventory checking & reporting based on user manifests
-Assessment & survey of vehicles with an in-app marking & photo capture interfaces with their internal ERP system
-Fatigue Management and compliance management resources
-Digital signatures
When it comes to user experience, consistency is paramount. When building the interactivity within this app, we didn’t want the user to be more than two or three clicks away from performing any actions. This led us to create a grid-based interface, which provided a clear menu mechanism and content sections, which focussed users in on relevant actions, activities and utilities.
Project Marketing
With face-to-face training in group and one-to-one sessions in New South Wales, Victoria, Queensland, South Australia and Western Australia and online training for the more remote depots, CEVA ensured that all their approximately 300 users were across the new platform. Work Instructions and manuals were provided to compliment the training and it proved to be a great source for later reference.
RTEC 3 was announced to the wider business by email and different stages of the roll-out were accompanied with several forms of communication to the main stakeholders.
Project Privacy
This application purposefully abstracts user data as we want to ensure that anonymity is maintained. All data that is posted and captured is kept in an encrypted format and decrypted by the application for presentation purposes. This process uses SSL for all communication.
The only other data that is captured in aggregate is user behavioural analytics, which provide insights into how the application is performing and what functionality needs improvement.
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